When Google+ burst onto the scene two years ago, many people derided the site and did not hold out high expectations. After all, even if Google was a behemoth in the online world, they hadn’t had any success with their social media experiments so far. Google has attempted to break Facebook and Twitter’s dominance in social media with a series of sites – from Orkut, to Buzz, and Wave, Google has never been able to break through successfully into the social media scene. Google+ was their latest effort, and finally, it seems as if they have finally figured it out.
Web statistics are showing that Google+ has now surpassed Twitter as the second largest social media site online right now. You may have already seen Google+’s influences on your favorite website already with the +1 button (their version of a “like”). For a long time, Google+ was exclusive and many think its slow growth has to do with the fact that they kept it from the general public for too long. Fortunately for Google, it seems their long term strategy has paid off. Google+ now has around 343 million active users.
What does this mean for you?
Well, if you’re a small business, you want to make sure you have an active account on Google+ and add a Google +1 on your site so people can share and link articles with their friends. Make sure you set up a Google+ page so when people are searching for you, they can find your page and add it to their +1s on their site. There are several advantages to your own Google+ site, but here are some big ones for you:
Host Video Hangouts:
Video hangouts and chats are a great way to demonstrate your business’s value to clients. For instance, if you are a bakery, teach them a quick and easy way to make perfect frosting – don’t worry about chasing business away, your cupcakes are safe. Allowing your customers and clients a peek inside your business can give them a better sense of who you are and why they should buy from you.
Easy to use “circles”
Facebook and Twitter’s big weaknesses initially was how many people couldn’t figure out how to block certain pictures and updates from people they might not want seeing them. Circles eliminate this on Google+ and it’s easy to divide your friends into different categories and post to those categories.