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Learn How To Drive Traffic With New YouTube Links

February 2, 2012 By

YouTube made a bunch of changes at the end of the year, and I’m guessing you’re not aware of all the cool new features they offer. I’m actually still learning about a lot of them too, so don’t feel bad. This is one of the best secrets I recently found (and of course I want to share it with you). YouTube has opened the door for you to drive traffic to other websites from your channel. Here’s how you do it!

Check out the PowerUP Social Media channel to see what the finished product looks like!

Like I mentioned in the video, YouTube used to limit how much you could lead people away from their website. The only place you were able to attach your link was in the description of a video. They’re taking a much different approach these days. Now you can guide anyone who visits your YouTube channel to your real estate website, your real estate blog, and/or any of your social media accounts. The links are all “above the fold” (you don’t have to scroll down the page to find them), so that makes them even better.

I highly recommend making the most of these new YouTube links. It’s another awesome avenue to lead potential customers what you’re selling (it’s obviously real estate in your case). It only takes a few seconds to post a link, so there’s no excuse not to (especially when it’s good for your real estate business).

We aim to make real estate professionals the best they can be at PowerUP Social Media. Visit our website or enter your information below for more real estate social media tips and training!

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Edit Your Real Estate Videos For FREE On YouTube

October 25, 2011 By

What if I were to tell you that you no longer need expensive editing equipment or software to create awesome real estate videos? You’d want to know more, right? Luckily for you, that’s what this post is all about. You can now quickly and easily edit your real estate videos on YouTube for FREE. Here’s a video showing you how!

It doesn’t have to be more complicated than that! With just a few clicks, you can have your real estate videos looking better than ever for FREE thanks to YouTube.

The YouTube video editor is especially useful for real estate photo or video slideshows. I’ve seen too many real estate videos on YouTube that have beautiful pictures or clips of properties, but there’s no music to back them up — they’re only visual (I’m sorry, but that’s boring). I think it’s great that real estate professionals are using YouTube (if you’re not — find out why you need to sign up immediately), but they can make their videos pop even more with music, cool effects, or titles (learn how to easily add titles to your YouTube videos for FREE).

There is a more advanced way to edit your real estate videos on YouTube, but I’ll show you how to do that on another blog/video. I want to take you through this one step at a time. If you’d like to jump ahead without me and investigate the more advanced YouTube video editor (it’s totally encouraged — don’t let me hold you back) — click here.

I would love to hear your success stories, so please leave a comment below or email me at tim@powerupsocialmedia.com. If you like the above video, please feel free to give it a thumbs up on YouTube.

Our goal at PowerUP Social Media is to make real estate professionals the best they can be through social media. Visit our website and sign up for our mailing list below to receive more awesome real estate social media tips. If you’re ready to launch your real estate business to the next level, be sure to check out our PURE Training program. It’s guaranteed to launch you to new heights!

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Use A YouTube Bulletin To Communicate With Subscribers

October 17, 2011 By

Videos, videos, and more videos. That’s probably what comes to mind when most people think about YouTube. The reality is much different. YouTube is a community just like any other social media platform. The more subscribers and friends that you have on YouTube, the more views, likes, and comments (all are great for YouTube ranking) your videos will get. That means communication is key!

One of the best ways to reach out to your followers is a YouTube bulletin…

A YouTube bulletin is an update you send from your channel to your subscribers. You can tell your subscribers about a video you’re working on, or maybe include a link to a video with a comment about it. When you post a YouTube bulletin, it appears in the recent activity module on your subscribers’ channel (that means their subscribers and friends can see it as well) and on your own channel.

Sending a YouTube bulletin is quick and easy. All you have to do is follow these simple steps:

1) Sign into your YouTube account

2) Go to your channel

3) At the top of the channel (below the Search bar), you’ll see an edit channel section with various grey tabs (Post Bulletin, Settings, Themes and Colors, Modules, and Videos and Playlists). Click Post Bulletin.

4) The section will expand and show you bulletin options. This is where you’ll enter the message you’d like to include in your YouTube bulletin.

NOTE: You can include a personal note and a video link. As you fill in the text for the personal note, you’ll see a preview of the bulletin appear in the preview field to the right of the text field.

5) Once you’re satisfied with your bulletin, click the Post Bulletin button. Your YouTube bulletin will then be sent to your subscribers.

There’s a very good chance your subscribers aren’t checking into your channel every day, so this is a good way to call attention to your videos (or anything else you might be up to). If you have a solid foundation of community members and real estate professionals subscribed to you on YouTube, this is another killer way capture views (and potential clients, partners, etc.) on your video listings and much more.

We’re here to make real estate professionals the best they can be! Visit PowerUP Social Media and sign up below for more awesome real estate social media tips and training!

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Learn How To Add YouTube Annotations To Your Videos

October 7, 2011 By

There’s a very simple feature you can use to make your YouTube videos more interactive and drive traffic to your YouTube channel, other YouTube videos, and just about anything else you want to. I’m talking about YouTube annotations. If you just asked “What in the world are YouTube annotations?” (or you know what they are and you want to learn more about them), then you definitely want to watch this video:

As you just saw, YouTube annotations are very simple to add to your videos. There’s no reason you shouldn’t be using them. They’re proven to drive traffic to your videos, and if used properly, get you more subscriptions on your YouTube channel. Just make sure you don’t overdo it with YouTube annotations. You shouldn’t use any more than three per video: one at the start, one in the middle, and one at the end — at the most.

Don’t forget you can also use YouTube annotations as a call to action. Tell people to “like” and/or leave a comment on your video. The more people interact with your videos; the better they’ll rank in YouTube and Google searches (since they’re both owned by the same company). That’s not such a bad thing when you figure Google and YouTube are the first and second largest search engines in the world, respectively.

There is one downside to YouTube annotations…you can’t include external links. That’s because YouTube wants to keep you on their website (hence the reason they’re always suggesting more and more videos). Since you can’t use external links, you must include your URL in the YouTube video description. That way you get a backlink (great for search engine optimization) and it gives you a place to lead your viewers from your video (“Be sure to click the link below for more information”, etc.).

We LOVE YouTube at PowerUP Social Media. Sadly, it’s not used enough in the real estate industry. A recent study shows that only 12% of real estate professionals are utilizing YouTube (well below the figures for Twitter, Facebook, and LinkedIn). We’re encouraging you to step out of the dark and into the YouTube light. Create a YouTube account (if you haven’t already), subscribe to our YouTube channel, and then learn how to maximize YouTube for your real estate business (<– I wish I would have learned these same tips years ago).

We’re committed to making real estate professionals the best they can be through the power of social media. Visit our website and/or sign up for our mailing list below to receive more great social networking tips and training!

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DON’T MISS THIS –> Learn How To Dominate YouTube!

September 29, 2011 By

I introduced you to YouTube guru James Wedmore in last week’s Learn How To Drive Traffic To Your Website With YouTube blog post (<– read this if you haven’t already). I gave away some of the secrets he shared with us on our trip to San Diego a couple of weeks ago. Wedmore basically teaches people how to increase their YouTube ranking, drive more traffic, and make more sales. In other words, he teaches people how to dominate YouTube!

Now it’s time for you to hear from Wedmore himself. He setup a webinar with LinkedIn specialist Lewis Howes that you don’t want to miss, especially if you want YouTube to be a powerful marketing tool for your real estate business.

Click here to watch right now!

What can Wedmore do for real estate professionals? Take Hillary Caston for example…

Hillary is a real estate agent in Laguna Beach, California. She wanted to learn how to make more sales in one of the worst housing markets in U.S. history, so she integrated Wedmore’s secrets into her YouTube videos. Over the next six months, seven of Caston’s ten listed properties sold in less than seven days on the market. Plus, her videos continue to appear today on the first page of Google search results for her local keywords. That drives more traffic and sales, while her local competitors are struggling to keep up. The best part is, Caston did all of this on a shoestring budget and with no prior video experience.

You can learn the exact same tips used by Caston and several other successful examples by simply watching this webinar –> CLICK HERE (it’s really that simple). These are YouTube tips I wish I would have learned years ago.

Don’t forget we also offer tons of other great real estate social media tips at PowerUP Social Media. You can even instantly receive three FREE social networking training videos by signing up below!

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Learn How To Drive Traffic To Your Website With YouTube

September 23, 2011 By

Among the amazing people we met at the FortuneBuilders Info Empire Event in San Diego last week is YouTube guru James Wedmore. By teaching people these simple video marketing tips that I’m about to show you, Wedmore has helped hundreds of clients get massive amounts of video views and more traffic to their websites. We learned a ton of information from him and now we want to share it with you!

First, let’s talk about why you should utilize online videos. YouTube is the third most visited website in the world and it’s the second largest search engine on the planet. It receives more than two billion video views every single day. The best part about YouTube is that it’s absolutley FREE. On top of that, real estate professionals are late to the game when it comes to video, so there’s room for you to become a trendsetter in your area.

You have to remember that YouTube is a community just like any other social media platform. You need to add friends and subscribers just like you do on Twitter, Facebook, LinkedIn and Google+. Your audience carries no weight if you don’t engage them, so you need to keep them active for online video success.

You must have a plan when you jump into the YouTube ballgame. Everyone wants to strike it rich with a viral video, but the truth is that you have to concentrate on a marketing plan for your YouTube channel instead. It’s all about your big picture strategy and what value you bring as a whole.

The biggest things you have to remember is that your videos need value, they have to engages viewers, and most importantly, they must get the audience to take action (usually by verbally leading them to your website or pushing them to a link listed in the description box).

NOTE: A link is the description box is a key to your overall online success. It adds a backlink to your website (which Google loves when it calculates its rankings) and it also leads people directly where you want them to go.

Now it’s time to get to the really juicy information! According to Wedmore, there’s a three-step process for boosting traffic with online videos. This is what he teaches people about YouTube every day. He charges people a good chunk of change for this information, but we’re giving it to you for free:

Step #1 — Video Optimization

This step begins before you record your video. That’s because it requires a little bit of research.

You have to identify the specific keywords that your ideal customer is searching for, and then you must deliver an optimized video with exactly what they want. By following this simple video marketing tip, you set the foundation for an effective strategy that gets your videos found.  

How do you know what your clients are looking for? Look no further than the Google AdWords Keyword Tool. It’s easily the best place we’ve found to do keyword research. Click here for a video showing you how we use the keyword tool for search engine optimization (you can use the same tactic for your videos).

Step #2 — Video Value

If you want your videos to bring in business, then it’s essential for you to provide a high level of content and information that’s worth watching and worth sharing.

There are specific ingredients that you must include in every video to engage your visitors and get them to take action. It’s pretty simple – you need to provide the answer that your customers are looking for when they search for specific keywords. This builds your credibility and a relationship with your clients. In turn, that quickly increases the number of views on YouTube and your website.

Step #3 — Video Aftermath

This step is everything you do to promote your video, get more views, and push your video to the top of search results for Google and YouTube after it’s uploaded.

The other social media platforms are a key to success. You need to pump your videos to your followers and friends on Twitter, Facebook, LinkedIn, and Google+. You should also embed your videos on your blog and/or website, and use annotations to drive more traffic to your other clips. The more views and comments you get, the more likely it is that your video will fly to the first page of Google and YouTube search results.

NOTE: Wedmore actually has a proven 13-step process he uses to promote his videos. Click here to learn more about that from James himself!

If you properly use these video marketing tips, Wedmore guarantees that you’ll see a massive increase in exponential traffic, a rapid increase in sales, and an increase in business. Following these steps will also put you light-years ahead of other real estate professionals in your area.

Wedmore is now in our sphere of influence at PowerUP Social Media and you should be too. We’re here to make you the best you can be through the power of social media. You can visit http://powerupsocialmedia.com and/or sign up for our mailing list to find more great real estate social media tips. When you sign up below, you’ll get three FREE social media training videos sent directly to your inbox!

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YouTube: Become A Real Estate Trendsetter

August 3, 2011 By

The internet is just a baby and social media is its even younger brother. That means there’s still plenty of reason to get in the social networking game. The real estate industry gets more involved in social media everyday (for good reason…it’s a FREE marketing tool), but for some reason it’s leaving YouTube out of the mix. 

According to a recent study, only 12% of real estate professionals use YouTube. Are you kidding me?! Only 12%?! That’s ridiculous, especially when you add the fact that YouTube is the world’s second largest search engine at more than two billion inquiries a day (only Google has more at three billion).

I’m terrible at math, but this equation is simple: YouTube is underutilized by the real estate industry, so there’s plenty of room for YOU to become a trendsetter. This is your chance to “get in early” and take your real estate business to the next level.

As you know, real estate is all about networking. The more people you know…the better off you are. Do you realize how easy it is to make a video introducing yourself to the world? All you need is a camera and your incredible personality. Let people know who you are, what you have to offer, and how you can help them. You’ve suddenly opened yourself up to clients you’ve never met before (and likely wouldn’t have without the video).

If you don’t want to be on camera…you don’t have to be. You can simply create a video slideshow of one of your properties and set it to music. Drop in a few tidbits of information, and you have an open house that can be viewed by anyone at anytime around the globe. It was already extremely simple, but YouTube has made it even easier to make this a reality for you.

Heck, you can even mix both ideas together. Take clients on a walkthrough of a property and then post that video to YouTube. Think of it as being a host of your own television show. People get to know your personality and they get to see what you’re offering. It’s the ultimate sales pitch, and it only takes a few minutes to put together.

The options are endless with YouTube. You can do anything you want! Before any of this can happen though, you have to take the first step and sign up for an account. You can’t lose by getting involved, especially when you have us on your side (click here for more YouTube tips)!

The chances are very good that other real estate professionals in your area aren’t taking advantage of YouTube, so this is a great opportunity to jump ahead of your competition!

We want to help you! —> Don’t forget to sign up for our mailing list below (you get access to three free social media training videos) and checkout our website for more great real estate social media tips!

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Upload Videos To YouTube & Facebook For Maximum Exposure

July 22, 2011 By

Watch this video to find out why you need to be uploading your videos not only to YouTube, but also directly to Facebook for maximum exposure and a return on your time invested. Using only one social media service just doesn’t cut it anymore!

Visit PowerUP Social Media and sign up for our mailing list for more real estate social media tips!

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