When it comes to social media, Facebook is currently the 800 pound gorilla. However, Silicon Valley is littered with cautionary tales of websites that appeared to be the Next Big Thing only to fold and close their doors within a few years after the exuberance has ended. That’s why when Google announced their foray into social media, industry watchers knew they were in for something special.
This is Facebook vs Google Plus
Google has attempted to launch their flavor of social media for years. Starting in 2005 with Google Buzz, Google has seen mixed success with their social media attempts – so far, none of their concepts have survived. That all changed with the introduction of Google + in 2010. You may think to yourself “Do I really need to sign up for another social media account?” According to some experts, you should! Some are saying that in a few years, Facebook will become just as sad and lonely as Myspace and Friendster (once empires of social media), but with Google +, they do not expect the same type of user flight.
1) On Google Plus you are more likely to interact with strangers
One of the best strengths of Google + is how you can easily interact with those outside your social circle and yet keep certain aspects of your life private from them. Google Plus has an incredibly easy and intuitive system of differentiating your friends from work acquaintances and those you do not want to let in on some parts of your social life. This means you can add strangers into your circles and they won’t have access to the information you don’t want them to see.
2) First does not always mean better
Facebook has a huge head start on Google +. But, that’s not so much an advantage since clearly Google doesn’t have any trouble attracting users because of Google’s other services such as e-mail and Google Docs. The advantage for Google + is in their diverse spread of apps for their social media site. With Google Docs, you can easily share work documents with your peers and allow them access to your documents any time of day or night!
3) Google’s core business never stops growing
Google has a proven track record of trying new things and allowing their development team to work on projects that don’t always have an immediate or obvious use or how they can make money off of them. That gives Google the competitive advantage as Facebook does not work on projects that fall outside of their social media platform. In many ways, Facebook can only grow so much – while Google is constantly growing and can support Google + through the lean times.
The fight between social media platforms has only just begun, but the battle is on! If you haven’t signed up for Google + yet, open an account now and get ahead of your competition. Your competition likely has a Facebook page, but Google + pages are rare. Setup your page now and maintain an active account and you’ll soon see the advantages of Google + over Facebook!
What do you think????