Powering up your social media in real estate is actually much easier than it would be if you were in a different type of industry. Essentially, the content you will be providing most often to your readers are photos and information about your available listings. This content shouldn’t be just a series of photos and dry information about the listing.

Make your content engaging!

Imagine your social media presence as another way for you to pitch clients in the same way you would if they were taking a tour live and in person. Mention factoids and history of the property as well as pointing out highlights of the property if the photos you post fail to capture them properly. Include other information that prospective home buyers would be interested in, such as photos from around town, places where they can shop, eat, and be entertained. Engage your clients with the idea that they’re buying a life with you and not just a home. Show them what their future will look like with your content. Ideally, each property should come with its own file of professional looking photos that you can post to your Facebook’s wall, or Tweet.

Be cautious however with how many photos/articles you post on a daily basis. Volume doesn’t mean higher interest, but rather, can be the fast track for prospective clients hiding your page’s feed. Take the five most compelling properties per day and space out your postings about them over the course of a normal business day. Good times to post include 7:30 am (there are programs available that can automate your tweets/posts if you’re not the type that likes to get up early), 9:30 am, noon, 4:30 pm and 7:00 pm at night. Each of these times are cued to when people are most likely able to check their phone for updates on their social media. They also have a few minutes to look through your site and see what you have to offer. Make your posts interesting, eye-catching and brief, and your traffic will take off before you know it!

Reaching a wide audience with Google, Facebook and Twitter means concentrating on Quality Content. Determine what has the best impact with your readers and push harder with those subjects in mind. Good luck!

The post Powering Up Your Social Media! appeared first on PowerUP Social Media | Social Media For Real Estate.

Make sure you’re targeting the right demographic

Before beginning any social media campaign, ask yourself “Who am I trying to reach?” With current social media, you can specifically target those individuals who are most likely in the next year to buy a home or invest in a new property. For example, someone who might be looking to buy a house in the next year would probably have recently gotten married, had a child, or graduated from college and received their first job. With Facebook’s graph search, you can use the vast wealth of data available to find those people in your area who meet those qualifications. This allows you to make the biggest bang with your advertising dollars. Human behavior is somewhat predictable and the amount of data Facebook has available to them makes it much more likely you will reach someone with the intention to buy in mind. Your ad will appear on their feed and they’ll be more likely to click thru and see what you have to offer.

Watch what engages your fans

The most important thing you can do to guarantee your success with your Facebook media campaign is to measure fan engagement. Which posts of yours are “liked” or “shared” most often? What topics are they on? Are they articles about the area you sell? Or are they photos of your properties? Do your best to figure out what people like the most on your page and begin feeding them more of that. This may take a bit of research and paying attention on your part, but Facebook offers many in depth tools for you to determine what reaches the most people.

With this content, you have to ensure that it will be relevant content to the demographic you’re targeting. Make the images you share high quality and contain your company name. Have a clear call to action with every post – for example, “Come see the incredible pricing of the latest upgraded condos in beautiful Downtown Seattle!”  Include times and dates of open houses or places to find your information. Every post should be an advertisement in some way for you and your company.

Finding the right demographic for your company and business doesn’t have to be difficult. Look at who you sell to, and who you want to sell to and begin advertising to them on how you can help change their life. All it takes is one customer to make all your social media upkeep worth it!

The post Target the Right Demographic for Success with Your Social Media appeared first on PowerUP Social Media | Social Media For Real Estate.

Tell a story

One of the best ways to attract new followers is by offering something novel. As a real estate agent in your area, ask yourself, “What can I do to differentiate myself from other agents in the area?” Many of your peers will concentrate on simply tweeting photos or dry statistics about properties they represent. While some of these may have a real impact, it’s much more valuable to a Twitter user to follow along with a story. Tell a story with your tweets. Show them what makes your properties different. Show your future clients how they can build a home within your community. Don’t just tell them how big the house is, tell them that a twelve foot Christmas tree would fit perfectly within their living room. Tweet images and ideas that provoke that notion of home and comfort. Like the age old trick of making cookies before an open house, evoke those images of “home, safety, security, long term investment” with every tweet. Develop a sense of trust with your followers and show them how they can be comfortable within the four walls you’re trying to sell them. Tell them a story, don’t just make it a dry tweet.

Use Hashtags!

What are hashtags? Hashtags are those octothorps (#) that you see before a phrase within a tweet. Generally, these hashtags can help new twitter users in your area find you with a simple search on Twitter. #RealEstate, #SeattleCondos are good, but having fun with hashtags are your best bet to attract new followers in your area. Even partial searches that match your hashtag will come up for twitter users in their searches. This can expose your tweets to a whole new section of people that wouldn’t have otherwise known you existed.

A word of warning, don’t overdo it with the Hashtags. At times, they can be used to the point where people will find them annoying, or irrelevant. Plus, you only have so many characters on twitter, you want to make sure every one of them counts!

Use it to test out new material

Finally, a great use for twitter is to tweet photos and articles and measure how much engagement they get. If you find yourself with a bigger response to one article or photo over another, then do your best to move your Twitter content towards those types of things that people find most interesting. This way, you can also use it as a filter to give your Facebook users a much better amount of material.

Twitter is a powerful tool in the right hands. By powering up and using it properly, you can push your success to the next level and beyond!

The post Powering up your Tweets for Maximum Impact appeared first on PowerUP Social Media | Social Media For Real Estate.

To make a great impact with Twitter and Facebook, it means you have to step outside your industry bubble. Using Social Media means that you should be social about the world and news around you.

Make lighthearted tweets

One of the best examples of a company using Twitter right is @TacoBell. They are the best at engaging with their users with lighthearted funny tweets about their food. You can do the same with whatever you’re selling. Studies have shown that people who are funny are more likely to be trusted by new people. The more trusted you and your brand is, the more likely someone will tell a friend about you and your business or even use you themselves.

Use your own Hashtags

This is more specific to Twitter than Facebook, but using your own Hashtags (#) at the end of every tweet can help filter out other results and make them easy to find by your followers. They also help add to your brand. Use your company’s name in the Hashtag if you can.

Relevant and timely tweets

People don’t live in a bubble away from the real world and neither should your business. If a huge event is going on, see how you can relate it to your company. You’ll want to focus on positive events such as holidays, elections, big sports events, or other normal day-to-day activities, and avoid negative news in your tweets. Associating your company with positive events will associate your company in a positive light with your customers. The more often you’re able to make your tweets and Facebook posts funny, relatable and timely, the more people you will attract to your twitter feed. The shares and likes will help promote your company within other friends of friends who have already liked your page and will show them a new company they can use.

Snippets vs long posts

Imagine social media as the best word-of-mouth advertising you don’t have to pay for. Unfortunately, you pay for this advertising by creating new content for your followers to read or absorb. A good strategy (if you don’t have a lot of time) is to post several snippets of content and promising follow-up within the week or next few days. The more posts you have for people to see, the bigger impact you will have across a wider spectrum of Facebook and Twitter users.

Finding the right balance between inundating someone’s feed and making sure you reach new users can be difficult, but it is something you can refine based on the response you get.

The post Social Media Is Social! appeared first on PowerUP Social Media | Social Media For Real Estate.

Here’s what everyone is up in arms about:

“Some of the Service is supported by advertising revenue and may display advertisements and promotions, and you hereby agree that Instagram may place such advertising and promotions on the Service or on, about, or in conjunction with your Content. The manner, mode and extent of such advertising and promotions are subject to change without specific notice to you.”

The (admittedly) confusing language in the new terms of service made it sound like at any time, advertising partners with Instagram could use someone’s photos in advertisements. It’s possible that that was their intent, they have to keep the lights on somehow. However, privacy advocates and internet activists (yes, there is such a thing) lobbied Instagram to return their TOS to their original wording in 2010 when they first opened. The CEO of Instagram Kevin Systrom reacted quickly to their protests saying:

“The language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that we’re going to remove the language that raised the question.” Systrom stated in the post.

It’s nothing new to see social networking sites go through their privacy growing pains. Google had to, Facebook still has problems with privacy concerns by its users and now it’s Instagram’s turn. The problem arises with the fact that no one has yet to figure out a good way to make money off of user content uploaded to their servers. Right now, most social media sites make their money through selling your information to advertising companies – nothing too specific – they’re mostly concerned with your age range, likes, dislikes, and how much money you’re likely to make. With the advent of Geotagging your photos, it’s even easier for advertising companies to target you effectively. Geotagging is the EXIF data that is uploaded on every photo you take with your smartphone. It gives anyone that has the proper software the ability to tell what kind of camera took the picture, and where it was taken.

The real problem is that people still don’t understand how much of their personal information is out there and can be used by advertising companies and social media sites to help pin down the type of person you are and what you are most likely to buy. Fortunately, Instagram has delayed what could be considered their privacy debacle (as mentioned, every other major site has had the same growing pains), so you are safe to upload filtered pictures of your dinner and happy times at the baseball game… for now. There’s still no telling what will happen with Instagram’s terms of service as Systrom has promised another update coming in 2013.

The post Instagram changes its Terms of Service appeared first on PowerUP Social Media | Social Media For Real Estate.

The good news is that there are thousands of people out there who are in the same boat – the free market has responded with a variety of FREE software programs that can help you track and maintain your Twitter and Facebook accounts. Many of these free social media tools concentrate on the two biggest social media sites – there aren’t a lot of programs that work on LinkedIn or YouTube accounts, but these should help alleviate the stress you might feel while keeping these accounts active and working for you.

These ten programs gathered together are a great start for small business owners who need automated tools to help them maintain their accounts:

Twilert

This is a great program to keep track of all your company’s mentions in the Twittersphere. Think of it as a Google alert that’s set to go off each time your company is mentioned on Twitter. This e-mail digest will help you keep track of your company’s online reputation, customer’s experiences with you, and any complaints that may be anonymously aired. This can give you an invaluable set of data to help improve your customer’s experience.

Tweriod

If for instance you’re running a bakery and want to make your followers aware of an online special they can come collect at your bakery during the day. This advertisement won’t do you any good if no one sees it. Twitter feeds scroll quickly for many users so Tweriod analyses your follower’s twitter habits and lets you know when the optimal times are for you to tweet to your followers. This helps you get the maximum impact for each and every tweet.

ScribD

This Facebook app is a great way to help your Facebook followers an easy to allow your PDF files be easily read and shared across Facebook. If you post a lot of PDFs that your clients use on a daily basis, consider installing ScribD to make their experience easier.

Manage Flitter

This is a great app that helps you look for Twitter accounts who don’t follow you back, or are currently inactive. This can help get your follower ratio under control – something that helps your visibility with your clients on Twitter.

Eventbrite

If your company is setting up an event for your people to attend, EventBrite is a great way to help invite and manage the event from conception to execution. Native in the app is the ability to accept credit cards or Paypal if you are charging for your event. It also includes a strong user interface to help you customize the features and appearance of the event on your page. You can even scan QR coded tickets at the door using EventBrite. For a free app, it’s incredibly powerful – however, if you choose to manage an event you’re charging for through this, there is a small transaction fee that will be deducted from each ticket. The amount is comparable to other online ticket sites.

Aviary

If you’re looking for an app that allows you to quickly grab an image of your screen and edit it with comments to display for later, the Aviary is what you want to use. The native photo manipulation software is better than Paint (but not as powerful as Photoshop) for quick and dirty photo editing.

Screenr

If you want to record your desktop as a video (for instance to show people how to do something in Word or online), Screenr is a great free app that will record your desktop for five minutes. It’s a great way to manage instruction videos for your followers.

Buffer

This is another great app that helps you determine when the best time is to send out a Tweet, Facebook or LinkedIn post to your followers at the time when it will be able to make the biggest impact. You can also choose when each update will post to each site based on what settings you choose. People do not like seeing their newsfeed/Twitter Feeds spammed with article after article from your site. The ability to space them out at certain times when you’ll make the biggest impact is crucial to spreading the word about your page.

WiseStamp

This program (available for many internet e-mail systems) allows you to create a branded e-mail signature. The free version allows you to create two different signatures for your e-mails, one professional, and one private. The best feature of this free program is your ability to link up nearly any social media account you may have.

Disqus

Finally, Spam can be a huge problem for many people on their blog comment area. Disqus gives you the ability to make users create an account on your site in order to comment properly. Spambots are unable to beat the system and are blocked from commenting with links to spam you may find. Spam makes your page look awful and nothing sends people running from your site quicker than a blog full of spam. It’s like wandering down to the wrong part of town. No one wants to spend any time there.

These apps can help a small business owner create an online social media presence that can help them reach new customers and retain them easier than ever. Marketing is a huge part of running a small business, so the ability to make these tasks as easy as possible allows you to concentrate on the real work of making money in real life. Online Social Media isn’t a panacea, but with the powerful social media tools freely available to you, you can make a huge impact without needing to spend a lot of money!

The post New Social Media Tools for you in 2013 appeared first on PowerUP Social Media | Social Media For Real Estate.

That’s why if you need help with your social media experience online, consider hiring a virtual assistant for your social media. They can help you spread the word of your company online and help build a solid presence for your social media accounts. Here’s a good rundown of what you can expect a virtual assistant to do for you:

Create an overall social media strategy specific to your business and market to increase your online visibility, brand recognition and your networking opportunities.

• Help you set up social networking profiles such as Twitter, Facebook, LinkedIn, YouTube, and any other specific forums you may need/want.
• Help maintain profiles with tasks like approving friend requests, posting articles/comments and moderating your page to protect against online trolls seeking to derail the conversation.
• Help you set up systems like Hootsuite or Tweetdeck to automate social media tasks and social network updates.
• Upload blog posts, find relevant graphics or photos to go with posts, moderate comments.
• Submit your blog or website to online directories and blog social networking communities.
• Maintain your reputation online with a variety of social media tools so you be made aware of any problems with your product, brand or customer service experiences.
• Keep track of what others in your industry are doing online and in social media, plus set up feeds in a reader for easy organization and tracking.
• Manage e-newsletters and e-mail marketing campaigns including researching content and graphics for e-newsletters. Segmenting email lists according to demographics and client characteristics for the most effective using of your campaign. Track campaign statistics.
• Upload video content and track viewer statistics.

If you want a strong social media presence online, these are the daily tasks that need to be accomplished. It’s tempting for small business owners to sacrifice one aspect of their social media maintenance in order to concentrate on your day-to-day operations of running your small business (whatever that may be).

The biggest problem is that many people do not know what a good social media campaign entails on a daily basis. This is more than just offering special deals to those who follow you on Facebook and Twitter – it’s about interaction with your clients and every potential client that’s out there. In short, maintaining a fulltime social media presence can be a fulltime job in itself. Hiring a virtual assistant to help you with these tasks is a great way to expand your reach online and still have the time you need to actually run your business.

Using social media is more than just updating your status and twitter feed. It’s about creating original content that you can share with your followers. For example, if you run a yoga studio, you may not think you need to do much more than just announce when your classes will be held. A good social media strategy in this case would be to post pictures of your studio and various poses that your students learn. You can also have blogs that talk about a healthy lifestyle that expand the reach of what your business does. In fact, sticking with our yoga studio example, if for example you begin to get strong feedback about health supplements and other ways to make money, you should take advantage of it! That’s what a virtual assistant can do for you. They will track what your users and followers are talking about and what they like most about your business. With that instant feedback, you are able to make your small business incredibly nimble and responsive to the needs and desires of your client base.

Ideally, you will still have heavy input on what appears on your social media sites. You decide your level of involvement – some managers allow their virtual assistant to run without interference. You can ask them to stick to a certain set of topics and run anything by you that they want to try and change for the better, or expand your reach into the online social media world. The hardest part for many small business owners is knowing when to let go of tasks that they originally want input on. The only way you can do that is if you trust your virtual assistant with the keys to your online kingdom. If you are able to find and hire someone who is responsible enough to open your office in the morning without you being there, then you can find someone you trust to take over your social media campaign.

There are many benefits to hiring a virtual assistant, but the major net positives that you will see include:

• A new base of clients and users you wouldn’t have otherwise appealed to
• More time and money to work and invest in your small business to help expand and grow.
• Better visibility to clients and ability to update them on the latest news of your business (such as where you’re located and special offers)

Social media isn’t a silver bullet for your small business. It’s another tool that allows you to reach your customers and help expand the reach of your small business into niches that you may not even be aware of. It can help you keep track of the competition and keep you abreast of the latest developments in your industry. If there’s a better way of doing something that you do every day, then there’s bound to be a video, article or tweet that could help you do it better. With a virtual assistant, you can help keep track of your social media presence, your competition and trends in your industry. It does NOT guarantee that you will immediately turn around a failing business. To make a significant impact on social Media, be prepared to work hard and keep on top of things. Your virtual assistant can do this, giving you peace of mind and the time to do the actual work you need to accomplish every day.

The post Why hiring a Virtual Assistant for your social media is a good idea appeared first on PowerUP Social Media | Social Media For Real Estate.

While many of your friends on Facebook use Instagram to take filtered photos of their dinner, cats or whatever landscape has caught their eye, real estate agents can use Instagram as a way to effectively show their property to anyone, at any time, and anywhere your clients may find themselves.

Instagram isn’t something you should just throw pictures up on and hope that someone will come check it out. Even if you only have a few clients who follow you on Instagram, it doesn’t matter. You can share your Instagram photos on every social media site including; Facebook, Twitter and Pinterest (not to mention the blog you should be maintaining). Instagram is more a content creator app than anything else. The more content you put up with Instagram and share on your various social media accounts, the more followers you will accrue, and the more exposure you will have, making it easy for new clients to find you and hopefully list or buy from you.

There are many tools within Instagram that can make your property pop off the computer screen (or however your clients find you). One of the better things Instagram is used for is memes. Memes are the pictures you see on the internet which generally consist of a picture (usually a landscape or something beautiful) and a line of text above and below. These memes can be shared on your social media accounts and give your clients (and potential clients) something to look at while surfing their Facebook accounts on a break. These inspiring postcards can help demonstrate other parts of the town or city you live in, giving potential clients a view of what their new home might look like. If there are landmarks or stunning vistas nearby, take photos of them and attach your company’s information on them so that you send or share them for people.

Recent statistics have shown that more than a third of all Internet users in 2013 will access the web through their smartphone. Instagram’s native capability to easily show the photos you take on your account makes it a breeze for your Instagram followers to see your photos in an easy to read manner. They can follow, “like” and share the photos you take from anywhere in the world. If they’re bored while waiting in line for their coffee, they can browse and share a photo with one of their friends who are looking for a property just like the one you list.

Instagram also offers services like Postagram, which allows you the ability to create postcards for your clients from one of your photos. If you have a client who is looks at a home, a nice follow-up on their visit might be a nice postcard of the property they viewed with the caption saying “If you lived here, you’d be home by now!” Obviously, you don’t want to send clients pictures of homes they’ve already dismissed out of hand as somewhere they don’t want to live, but if there is someone who is waffling on whether or not they want to buy something, little nudges like a postcard in the mail with a picture of the home they’re considering may be just the nudge they need to make the effort to close the deal.

Stickygram is another great app that is a companion to your Instagram account. Similar to how you can print out postcards using your photos, you can print out smaller sized photos that can be printed on magnets. This service is fairly cheap for what you get, and only costs you around $14.99 for a pack of nine magnets. Occasionally Stickygram will run deals, so keep a close eye on the site to take advantage of those deals when they come out.

Hopefully your firm already has a Facebook page (if you don’t, you are missing out on an easy opportunity for FREE promotion), and you have already posted a few pictures to your account demonstrating the different properties you manage. One of the best parts of Instagram is the ability to easily create photo collages of all your properties into one photo that you can upload as your “Cover Photo” on your Facebook’s Timeline. Some good collages to use as a Facebook cover photo include pictures of the properties you represent, photos of happy couples/people who have just gotten the keys to their brand new home, or landmarks and stunning vistas that are in your hometown. All these can serve to help promote a positive mindset about your firm for clients who check you out on Facebook first before they decide whether or not they want to list with you or buy one of the properties you represent.

With so many tools available to the real estate agent professional, marketing your properties and getting the word out about you has never been easier. It’s been said that a picture is worth a thousand words, Instagram gives you the ability to write volumes about what and who you represent. Taking great pictures has never been easier, and with the various filters you can apply to your photos, you can make each and every photo you take pop off the screen and make a great impression on your clients.

If you aren’t leading, you’re following the crowd, and even if you don’t have an Instagram account, it’s guaranteed that at least some of your competitors have one. Don’t be left behind! Set up your Instagram account today and you can begin reaping the rewards that will offer!

The post Why Real Estate agents need Instagram appeared first on PowerUP Social Media | Social Media For Real Estate.

Web statistics are showing that Google+ has now surpassed Twitter as the second largest social media site online right now. You may have already seen Google+’s influences on your favorite website already with the +1 button (their version of a “like”). For a long time, Google+ was exclusive and many think its slow growth has to do with the fact that they kept it from the general public for too long. Fortunately for Google, it seems their long term strategy has paid off. Google+ now has around 343 million active users.

What does this mean for you?

Well, if you’re a small business, you want to make sure you have an active account on Google+ and add a Google +1 on your site so people can share and link articles with their friends.  Make sure you set up a Google+ page so when people are searching for you, they can find your page and add it to their +1s on their site. There are several advantages to your own Google+ site, but here are some big ones for you:

Host Video Hangouts:

Video hangouts and chats are a great way to demonstrate your business’s value to clients. For instance, if you are a bakery, teach them a quick and easy way to make perfect frosting – don’t worry about chasing business away, your cupcakes are safe. Allowing your customers and clients a peek inside your business can give them a better sense of who you are and why they should buy from you.

Easy to use “circles”

Facebook and Twitter’s big weaknesses initially was how many people couldn’t figure out how to block certain pictures and updates from people they might not want seeing them. Circles eliminate this on Google+ and it’s easy to divide your friends into different categories and post to those categories.

Social Reach easier to follow your statistics

The post Believe it or not, Google+ is here to stay appeared first on PowerUP Social Media | Social Media For Real Estate.

In 2012, social media ceased to be an amusing add on with potential to expand your marketing reach. In 2013, social media and real estate not just be intertwined, it will be crucial to a real estate agency’s success. With Twitter, Facebook, YouTube and Google+, you have more options than ever to get the message out about you, your company and the service and product you can provide for them.

Keeping how important social media in mind, you should also know HOW to use it to effectively build an audience around you and your company. Here are some quick tips that can help real estate professionals keep their followers engaged with their social media accounts:

1)      Automation works only as a distraction

Nothing makes someone unfollow an account quicker than a constant stream of ads and irrelevant content. Automating content SOUNDS like a good idea, but, you’re only creating distance between you and you customer. Remember, the whole point of social media is having that personal one on one interaction with your potential clients. Ask anyone in sales that you know – they’ll tell you that the best way to sell someone is by already having a personal relationship with them. Automated updates short circuit that closeness new clients are seeking in social media accounts. Now, this doesn’t mean you should be oversharing every detail about your business, but rather, choosing what parts of your business that you think clients are most interested in. Food truck social media accounts are great examples of a business that has effectively used social media to spread the word. They aren’t posting constantly about prices and menus, but also photos of their food truck locations, happy customers with their food and the process of cooking their signature dish. Similarly, real estate agents should take the same approach when beginning to tweet, Facebook and pinning things on Pinterest.  Post more than just “Hey, such and such listing just came on the market,” SHOW, don’t tell your followers what your business has to offer them. Automation sucks the soul out of this process. But, if you find yourself with no time to update your accounts and have to automate, then…

2)      Don’t outsource your social media accounts

Real estate is all about being local, why would you hire someone who has no idea what your market is like? You can’t outsource showing the client the house, so why outsource a service that will help YOU spread the word about your market to people who want to buy there? Doing so will only set yourself up for disappointment with your social media campaigns. Keep in mind that social media is not a silver bullet. If you want it to work, then you have to be willing to put the work into it, or hire someone local who can do it for you.

3)      Let your individual social media accounts stand on their own

That means when you post something on Twitter, don’t have it also put the same status on your Facebook page. It sounds tempting and a good idea at first, but you have to remember that in social media, perception is everything, and the perception of those who are posting once aren’t spending the time or effort to make a genuine connection with their followers. Have your accounts stand on their own, use twitter for posting links to new listings and photos, and go more in depth on Facebook with longer descriptions and an album of photos. Put links to helpful neighborhood solutions such as block parties, local fairs, or Farmer Markets on both, but make them individual posts. Looking lazy on Facebook is a great way to have people unlike your page.

4)      Promoting your listings is great, but it gets old

Facebook and Twitter both are inundated with companies trying to advertise to you. Some people enjoy the ads, looking for them, but most people online want a reason to click on your links. Foster a positive environment where you can encourage discussion about anything your clients may enjoy. In real estate, that can mean looking for easy repair solutions, links to good restaurants in the area, or how local schools are ranked. A good comment thread about the market you represent can be the greatest promotional tool than any old ad campaign you launch on Facebook (not to mention that people will get tired of them if you’re constantly inundating them with advertising and nothing more).

5)      Put your customers and clients first!

You’re representing yourself online. Just because people can’t see your face, or have you in person doesn’t mean that common courtesy should be forgotten. While it’s getting easier on these sites to block and ban trolls (those people who just can’t abide a good discussion without jumping in to stir up controversy), comment spam, or attempts to derail conversation online still happen. Unless your page becomes huge with many likes, you shouldn’t have to police it too much. But, if you start seeing people online begin to trash you or your site, then you should be on it to ban and block those people who are not adding to the discussion. Again, keep the environment positive, and you’ll see a very positive response to your business.

Social Media is a great way to market yourself to new clients who are looking for real estate in your area. If you keep your page humming along and are able to garner a decent amount of likes because of your content, then anyone searching for buying real estate in your market should be able to quickly find your social media with a simple Google search. The more you post and the more your followers share your stuff, the more likely it is you will be able to bring in new business.

Social media does not have to be hard work for real estate professionals, but it is important that you make those accounts something valuable for them to follow. Information, a positive atmosphere and good interaction with your clients should help take your agency to the next level!

The post Real Estate And Social Media Takes Another Step Forward appeared first on PowerUP Social Media | Social Media For Real Estate.