There’s a new power emerging in the world of social media and it’s perfect for real estate. I’m talking about Pinterest. No, I’m not kidding. Pinterest is the fastest growing social network in the world, increasing its users by 145% since the start of 2012. If you ask us at PowerUP Social Media, it’s time to throw your real estate business on the bandwagon.
Pinterest, which is promoted as an online pinboard, reached 10 million unique visits faster than any other website in history, and it’s popularity continues to grow. In fact, more people spend time on Pinterest than Twitter or Google+. Only Facebook and Tumblr get more social media time than Pinterest right now. I know I’m cramming a lot of numbers down your throat, but this is also really interesting: Pinterest is already generating more referral traffic to websites than YouTube, Google+, and LinkedIn COMBINED. It’s no wonder people are jumping into the Pinterest mix.
Some of the top names in the world of real estate (HGTV is one of the biggest players on Pinterest right now) are among those onboard. Like I mentioned before, Pinterest and real estate are perfect for each other, and I’m going to tell you why:
Pintrest is very simple, it’s 100% photos (check out Style House Realty for an example), and if used properly, it allows people to know more about you (your likes, dislikes, etc.). That’s great for real estate professionals because it allows you to build an instant bond with clients or business partners without ever having a real conversation (and it gives you talking points once that real conversation happens).
Pinterest also allows you to showcase the area you’re servicing. Take Raj Qsar for example. Raj is a real estate professional in Orange County. He features Orange County Eats, Orange County Lifestyle, Orange County Kids, among others on his Pinterest board. Raj is showing two things here: that he loves the area that he lives in and no one knows Orange County better than he does. If I’m looking for a real estate professional in the OC…that’s a guy I want to lean on. He sold me on Pinterest.
You can learn from this post even if you’re not on Pinterest. You now need to keep in mind what image or images you use in your real estate blog (or whatever you write about). If there aren’t images (or good images), then your post isn’t “pin-worthy” (since the social media site is all about pictures). If Pinterest continues to grow, and your blog isn’t “pin-worthy”, you’re missing out on backlinks and referral traffic to your real estate blog/website.
I would love to know how you’re using Pinterest for real estate. You can reach me on Twitter, Facebook, Google+, YouTube, or email me at tim@powerupsocialmedia.com. I’d love to add other great examples to this post (or future posts about Pinterest).
We aim to make real estate professionals the best they can be through social media at PowerUP Social Media. We’re staying on top of the latest trends and letting you know how they can be used in real estate. Visit our website or enter your information below for more great real estate social media tips!
