There are very simple steps you can take to make the most of your real estate website or blog (whether it’s already up and running or if you’re just getting started). Those steps aren’t always obvious, so Google has created free tools to help you maximize your site. These are resources we use every single day at PowerUP Social Media, and we highly recommend you do the same.
Here are the goods…
Google AdWords Keyword Tool — This tool was originally designed for pay-per-click advertising, but it’s turned into a great tool for anyone trying to maximize their search engine optimization (SEO). The Google AdWords Search Tool identifies the number of search queries per month for a certain keyword or phrase. You can also find how much competition there is for a certain keyword. THIS IS A TOOL YOU MUST USE (click here to learn how)!
Google Analytics — Google Analytics is the enterprise-class web analytics solution that gives you insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. This really is a must have for anyone with any type of website or blog.
Google Website Optimizer — You can make the most of your website with Google Website Optimizer. This is a free website testing and optimization tool that allows you to increase the value of your existing websites and traffic without spending a penny (you usually have to pay out of your ears for something like this). You can test different webpages with the same content, changing one or two things, and then seeing which page converts best for you. The Google Website Optimizer is a little difficult to understand a first, but it carries huge value once you get the hang of it.
Google Webmaster — Google doesn’t share many secrets about how they rank your website, but they do want to help you rank as high as possible. That’s why they created the Google Webmaster tool. Now you can now find out exactly how Google sees your site. There’s information about how Google crawls (or if there are any problems crawling), indexes and ranks your site. You can also submit a site map, instead of waiting for Googlebots to find them (this way Google knows immediately when there are changes to your site).
There are no downloads or hidden fees for any of these Google tools. All you have to do is sign-up for them, and then you’re off and running. It’s really that easy. You truly have nothing to lose and everything to gain.
We want to help you — and all real estate professionals — maximize your online and social media presence. Be sure to check out our website at http://PowerUPSocialMedia.com and/or sign-up for our mailing list below for more great real estate social media tips and training.