Among the amazing people we met at the FortuneBuilders Info Empire Event in San Diego last week is YouTube guru James Wedmore. By teaching people these simple video marketing tips that I’m about to show you, Wedmore has helped hundreds of clients get massive amounts of video views and more traffic to their websites. We learned a ton of information from him and now we want to share it with you!
First, let’s talk about why you should utilize online videos. YouTube is the third most visited website in the world and it’s the second largest search engine on the planet. It receives more than two billion video views every single day. The best part about YouTube is that it’s absolutley FREE. On top of that, real estate professionals are late to the game when it comes to video, so there’s room for you to become a trendsetter in your area.
You have to remember that YouTube is a community just like any other social media platform. You need to add friends and subscribers just like you do on Twitter, Facebook, LinkedIn and Google+. Your audience carries no weight if you don’t engage them, so you need to keep them active for online video success.
You must have a plan when you jump into the YouTube ballgame. Everyone wants to strike it rich with a viral video, but the truth is that you have to concentrate on a marketing plan for your YouTube channel instead. It’s all about your big picture strategy and what value you bring as a whole.
The biggest things you have to remember is that your videos need value, they have to engages viewers, and most importantly, they must get the audience to take action (usually by verbally leading them to your website or pushing them to a link listed in the description box).
NOTE: A link is the description box is a key to your overall online success. It adds a backlink to your website (which Google loves when it calculates its rankings) and it also leads people directly where you want them to go.
Now it’s time to get to the really juicy information! According to Wedmore, there’s a three-step process for boosting traffic with online videos. This is what he teaches people about YouTube every day. He charges people a good chunk of change for this information, but we’re giving it to you for free:
Step #1 — Video Optimization
This step begins before you record your video. That’s because it requires a little bit of research.
You have to identify the specific keywords that your ideal customer is searching for, and then you must deliver an optimized video with exactly what they want. By following this simple video marketing tip, you set the foundation for an effective strategy that gets your videos found.
How do you know what your clients are looking for? Look no further than the Google AdWords Keyword Tool. It’s easily the best place we’ve found to do keyword research. Click here for a video showing you how we use the keyword tool for search engine optimization (you can use the same tactic for your videos).
Step #2 — Video Value
If you want your videos to bring in business, then it’s essential for you to provide a high level of content and information that’s worth watching and worth sharing.
There are specific ingredients that you must include in every video to engage your visitors and get them to take action. It’s pretty simple — you need to provide the answer that your customers are looking for when they search for specific keywords. This builds your credibility and a relationship with your clients. In turn, that quickly increases the number of views on YouTube and your website.
Step #3 — Video Aftermath
This step is everything you do to promote your video, get more views, and push your video to the top of search results for Google and YouTube after it’s uploaded.
The other social media platforms are a key to success. You need to pump your videos to your followers and friends on Twitter, Facebook, LinkedIn, and Google+. You should also embed your videos on your blog and/or website, and use annotations to drive more traffic to your other clips. The more views and comments you get, the more likely it is that your video will fly to the first page of Google and YouTube search results.
NOTE: Wedmore actually has a proven 13-step process he uses to promote his videos. Click here to learn more about that from James himself!
If you properly use these video marketing tips, Wedmore guarantees that you’ll see a massive increase in exponential traffic, a rapid increase in sales, and an increase in business. Following these steps will also put you light-years ahead of other real estate professionals in your area.
Wedmore is now in our sphere of influence at PowerUP Social Media and you should be too. We’re here to make you the best you can be through the power of social media. You can visit http://powerupsocialmedia.com and/or sign up for our mailing list to find more great real estate social media tips. When you sign up below, you’ll get three FREE social media training videos sent directly to your inbox!