Twitter is the real estate agent’s best friend. Where else can you reach a worldwide audience (or locals you know) with a simple press of a button? With Twitter, you need to make sure that you are tweeting things that can make the biggest impact on your bottom line. Determine what it is you want to communicate to your followers and stick to that single message.
Tell a story
One of the best ways to attract new followers is by offering something novel. As a real estate agent in your area, ask yourself, “What can I do to differentiate myself from other agents in the area?” Many of your peers will concentrate on simply tweeting photos or dry statistics about properties they represent. While some of these may have a real impact, it’s much more valuable to a Twitter user to follow along with a story. Tell a story with your tweets. Show them what makes your properties different. Show your future clients how they can build a home within your community. Don’t just tell them how big the house is, tell them that a twelve foot Christmas tree would fit perfectly within their living room. Tweet images and ideas that provoke that notion of home and comfort. Like the age old trick of making cookies before an open house, evoke those images of “home, safety, security, long term investment” with every tweet. Develop a sense of trust with your followers and show them how they can be comfortable within the four walls you’re trying to sell them. Tell them a story, don’t just make it a dry tweet.
What are hashtags? Hashtags are those octothorps (#) that you see before a phrase within a tweet. Generally, these hashtags can help new twitter users in your area find you with a simple search on Twitter. #RealEstate, #SeattleCondos are good, but having fun with hashtags are your best bet to attract new followers in your area. Even partial searches that match your hashtag will come up for twitter users in their searches. This can expose your tweets to a whole new section of people that wouldn’t have otherwise known you existed.
A word of warning, don’t overdo it with the Hashtags. At times, they can be used to the point where people will find them annoying, or irrelevant. Plus, you only have so many characters on twitter, you want to make sure every one of them counts!
Use it to test out new material
Finally, a great use for twitter is to tweet photos and articles and measure how much engagement they get. If you find yourself with a bigger response to one article or photo over another, then do your best to move your Twitter content towards those types of things that people find most interesting. This way, you can also use it as a filter to give your Facebook users a much better amount of material.