We’re all learning about Google+ together. There’s no such thing as an “expert” at this point, because Google Plus is brand new to the social media scene. Everyone is still trying to figure out what the social networking site has to offer, and we’re no different at PowerUP Social Media. We’re more than committed to finding the best ways for you to use Google+ in your real estate business.

We’re finding cool new ways to utilize Google Plus every day. Everything that we find, we’re going to share with you. Just like this tip…real estate professionals need to take full advantage of Google+ Circles.

Unlike any other social media site, Google Plus allows you to separate your followers/friends into different groups (much like real life). This way you can share certain information with some people, and not share that same information with others.

For example: I’m a television sportscaster, so there are certain things I want the viewing public to see, but there are other things I want to keep private. Unfortunately, I have to turn fans away from my personal Facebook page because everyone can see everything on Facebook. Google+ is going to allow me to interact with fans, family, and friends exactly the way that I want to.

The same goes for real estate professionals. I’m sure there are pictures, storeis, etc., you want to share with your close friends that you don’t want to share with your colleagues, clients, etc. That’s exactly why we suggest utilizing Google Plus Circles.

Here’s our suggestion: create a different circle for buyers, sellers, coworkers, other experts, and whoever else you need to. You treat the groups different in person, so there’s no reason you shouldn’t on Google+. If you lump everyone into one “real estate” circle, then you’re not tending to your flock as efficiently as possible (and you’re even wasting their time too).

Everyone is also wondering how they can quickly grow their Google+ Circles (the larger your audience = the more leads you generate). We’re still finding ways as we continue to toy with the system, but here’s one tip we’ve already come up with. I also know that Joe recently found a great search tool as well, so keep your eyes peeled for that video soon (we’ve run into a computer malfunction, otherwise it would already be posted).

With that said, it’s also important to let your friends and followers on your other social media accounts (Twitter, Facebook, etc.) know that you’re on Google Plus. Yes, they’re already in your sphere of influence, but this is another way you can reach them. Just like there are major differences between Twitter and Facebook; there are big differences between Google+ and other social networking sites. It’s important for real estate professionals to be available to anyone at anytime through any avenue.

We’re obviously uncracking the Google Plus code more and more all the time, so be sure to check PowerUP Social Media for all the latest. You can also find great Twitter, YouTube, LinkedIn, and Facebook tips on our website as well.

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