Creating new business on LinkedIn for Realtors

linkedin

When you think of social media, most people think immediately of Twitter and Facebook. Some people might even include some sites like Pinterest or Tumblr. However, one of the most useful social media websites out there right now that can help realtors sign new business is LinkedIn. LinkedIn allows you the opportunity to speak directly to professionals who are most likely within your desired demographic and salary range. In fact, young professionals who post regularly on LinkedIn are far more likely to have disposable income to spend on things like new homes.

With this in mind, realtors should look into how they can use those leads on LinkedIn to generate new business for them and their firm. But, how do you know who to concentrate on? Fortunately, there are several very easy ways for you to narrow down which people would be most likely to respond to your listings.

Start a LinkedIn Group

One of the most effective things you can do to gather new leads is to start a LinkedIn Group dedicated to serving your market. Make the group’s mission clear and enticing for people to join. Give them more than one good reason to join your group. For instance, if you’re looking to sign new clients in the real estate market of Seattle, start a young professionals Seattle group, or tips on finding the best real estate in Seattle. Make the group specific to what your theoretical clients will be searching for. The more keywords you can fit in your group name the better – but be careful, too many can make your group name sound unwieldy, and unappealing to the very people you’re attempting to sign.

Starting the group isn’t enough. Active participation and moderation is required by you (or a designated intern) in order for the group to grow. Share articles that your group members would be interested in. If you are a Seattle real estate LinkedIn group, don’t link to articles talking about finding the best pineapple (unless it’s where to find the best pineapple in random farmer’s markets). Keep the information clear and relevant to your group member’s interest. The content should revolve around one or more of the keywords within the group name. When users search LinkedIn, the articles you post (with the keywords) should also come up and passively introduce them to your LinkedIn Group. Before you know it, you’ll have hundreds of new users, all of whom should prove to be very valuable leads someday.

With your LinkedIn Group, try to share and encourage discussion on more than one article a day. But, be careful! Post too much and people will get annoyed with your group and hide the page, or worse leave your group altogether.  Post too little, and the same thing will happen due to a lack of interest. When you post articles, encourage discussions by asking questions, facilitating a poll and engage with the responses.

Remember to review how each of your posts are doing. LinkedIn allows you to measure the impact each post you’ve put on LinkedIn has made on your users and audience. After 24 hours, LinkedIn shows you the amount of impressions and engagement for your company page and groups. Review which articles and discussions have made the most impact with your audience – in many cases, these updates can do more good than paying for advertising!

Whatever you do, post your updates manually instead of trying to rely on an app that will do it for you. Those scripts that autoupdate your status on social media networks are rife with failures. Embarrassing status updates, or appearing to be technically inept will chase your users away as well.

Building an online community takes time, but once you do, the rewards are unlike anything you’ll ever experience!

Create a Company Page

Along with groups, you can start a LinkedIn Page for your company. This Company page is similar to the page you (should) have on Facebook. This page allows you to demonstrate the individuality of your company and how you differentiate yourself from the competition. Choose a profile picture that is easily seen in thumbnail size and will attract people to your page.

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Use a banner image that expands on your profile photo. Use a nice picture of one of your listings, or even a staff photo that can allow people to make a temporary connection with you and your business. People like the personal touch when they do business, and something as simple as a photo of your family or staff is much better than just a photo of a building. Use the photo upload options to upload photos of your listings if you want to show off what you have to offer to your clients.

Featured Product and Services

LinkedIn Company pages are set up very well to encourage your users to buy directly from you. LinkedIn offers a section for you to create links to products or services that you offer. Be creative with this section! Things like offering free or highly discounted services for those users who have “liked” your page on LinkedIn can encourage clients to purchase from you when they may not have otherwise. With the free product or service, you can also collect their e-mail address giving you another avenue to contact them with in the future. E-mail marketing is a whole other beast that can be covered in another post, but collecting e-mails that are warm leads is the sound foundation to building a better small business.

LinkedIn isn’t a panacea if you’re having trouble finding new clients. Instead, look at it as just another tool in your toolbox. LinkedIn can be a valuable resource for you to discover new clients and help maintain relationship with clients who are likely to come back for repeat business. Maintaining a LinkedIn Group and Company Page doesn’t have to be difficult! With a small daily investment of time, you can begin to generate new leads from sources you may never have imagined before!

What Klout.com Means to You

klout

Klout.com is a relative newcomer on the social media network scene, however, it’s already proving to be one of the most effective tools for companies to reach out to their core demographics and gold star customers who are most likely to spread the good word about you and spend money on your company.

Klout.com was founded in 2010 with the aim to measure an individual’s impact on the social media scene. Their algorithm was a fairly simple bit of genius – they measured how often a person was retweeted, followed, and responded to in each of their twitter and Facebook conversations. This publicly available data was then put through a number cruncher that determines how much of an impact a person has within their social sphere – that is – how likely it is people will follow that person’s recommendations and how many people hear what a particular person says.

This Klout score can be adjusted on a daily basis due to an individual’s daily impact. As their social media presence grows, companies find that offering these high scoring Klout individuals premium gifts and specials in exchange for broadcasting the good word about you and your company. Hotels will offer extras such as spa packages and airline companies have been known to upgrade people with high Klout scores.

What does this mean for you? Well, Klout can give you a good idea of which customers are most likely to say something nice about you and your company, thus generating warm leads for you and referrals for your company. Klout can help you determine whether or not someone is worth offering special deals to, or requires extra attention.

Scores above 50 mean they have a very high impact within their close circle of friends. This will likely include people in your area, and close friends of theirs – two things that make their recommendation have more weight than any advertisement you’d spend thousands of dollars on. Targeted advertising is the goal for any user of Klout.

my klout score

There are some good ways to raise your Klout score for your profile if you want to be taken seriously with professionals in your area. The higher your Klout score, the more of an impact you can make with your followers – use this score to leverage incentives from fellow realtors by promoting listings that you can split the fees on. A larger audience means more leads and money for you!

As a real estate agent, you know that owning your own agency is an entrepreneurial endeavor. A big company would be able to pay for branding and lead generation, but as an individual with your own office, you’re on the hook to not only sell houses, but also to keep up on the latest news in your market, branding your company, lead generation, account management, and network building. In one day, you could be doing the job of ten different people! Fortunately, if you work hard and build your brand while managing your marketing through Twitter and Facebook, your passions are driving your Klout score, which can help lead your agency to organic growth.

Raising your Klout score is more than just tweeting and being retweeted and followed. It’s about building a brand for you and your company. There are several easy ways for you to increase your Klout score:

Tweet relevant content to your followers

If you’re in real estate, make sure you’re tweeting articles, photos and other content that you know your audience will appreciate – don’t just make it a commercial for your agency. A good twitter feed that attracts new followers is one of the quickest ways to increase your Klout score. This content helps your score in many ways – hopefully they’re engaged enough with your twitter feed to retweet and respond to your Twitter name as you post that content.

Stand out from the Crowd

There are hundreds of real estate agencies on Twitter, and probably dozens within your immediate market. Find a way to stand out from the crowd and make your feed unique to you and your voice. If your agency serves a niche in real estate that other agencies do not, concentrate your twitter feed on your niche. The internet allows for an enormous buffet of different options for users to choose from – most of the time, people are looking for something very specific. So, if your agency does a lot of vacation rentals, have your social media feeds concentrate on the vacation rentals you offer. Try to partner with other businesses in your area to offer specific deals clients can only find on twitter. Partnerning your vacation rentals with discounted dining at local restaurants or other activities is a great way to promote your business. If you can’t find anyone willing to offer deals, look for trading opportunities where you can exchange free inventory for specials, coupons and other deals you can offer your twitter followers.

Encourage and nurture a referral network

Klout isn’t just about who you meet, but also the relationships you help foster among people who need to know each other. When you introduce two people looking to do business (and you can’t serve their needs), they are much more likely to come back to you when they do have something that you can help them with. Generating a referral network that helps other people will help you in the long run. There’s a lot of competition out there, so these days, you have to make every lead count!

Klout isn’t a panacea that will instantly help you market your company perfectly. What it will do is give you the kind of information you need to focus on the customers who will pay off the most in the long run. Klout gives you an idea of what that person likes, how much they make, and what their personality is like – all things that great realtors know they need to know before trying to find a house for someone. Buying a home is very personal, so the more information you have going into the deal, the more successful you will be!

To checkout Klout click here

Why Realtors Need To Be Using Google +

google plusOver the last few years, Google has struggled mightily to enter the social media arena. They’ve produced failed junctures like Google Buzz, Google Wave and Orkut. For a long time, it looked like Google would never be able to break into the social media scene. However, that all changed when Google + was introduced in 2010. Google + is Google’s answer to Facebook and Twitter, and offers a more powerful experience for people who need a flexible platform to achieve powerful results. Let’s just say Google delivered.

The key to Google’s success has always been simplicity and functionality. That’s the mindset programmers had when they first began programming the site, and they’ve made the experience of signing up and promoting your business real estate firm incredibly simple. PowerUP Social Media explains why you should be signed up for Google + and the best ways to utilize the platform for your real estate firm.

1)      Build your reputation on Google +

Facebook is a great place to start, but Google + allows you to build your reputation with your clients and present the best face for your company. Google + allows you to easily promote your listings with their extremely easy process of uploading photos. You can simply connect your Android or iPhone with your Google + account and instantly use the app to upload the photos of your listings. It’s that easy!

2)      Networking

The biggest reason why a real estate professionals should be on Google + is for networking purposes. A great deal of your business comes from referrals (from past clients, to fellow realtors, etc.), so it’s important that anyone and everyone can reach you. Not everyone has Facebook or Twitter – but anyone with a Google/Gmail account is automatically signed up for Google +. Promote you and your business and join Google + Groups that are relevant to your real estate interests.

3)      Diversify your marketing efforts

As stated before, not everyone has a Facebook page or Twitter profile, so it’s always a good idea of making yourself available in all social media platforms. That way you can keep you and your business relevant. Google + is connected with YouTube now, so you can upload the virtual tour videos of your listings and make them instantly accessible to your potential clients.

4)      Google + Hangouts

Google + has an incredibly useful feature called a Google + Hangout. This is a great way to gather potential clients together in group chat/video chat sessions and lead them on a virtual tour of your properties. Video and pictures can be instantly uploaded to the Google + Hangout session, which your clients can view and learn about your listings when they might not have known about them before.

Check out powerupsocialmedia.com for more tips on using social media to its fullest potential!

How Real Estate Agents Can Use Facebook Groups

If you are a real estate agent and you’re not using Facebook and other social media sites, you are leaving money on the table. One of the best things you can do for your career in real estate is use Facebook and its various apps to promote you, your agency and listings to a vast audience of people who may not even know they’re looking for a house yet. With 550 million users, Facebook is a great way to reach a potential clients and future commissions within your area. The key is to know how to maximize your return on the amount of time you’ve invested in setting up and maintaining your Facebook pages. That’s why powerupsocialmedia.com has gathered up three quick tips that will help you maximize your group or page’s potential.

1)      Set up a group for a particular neighborhood

Facebook groups are easy and free to set up so it should be a no-brainer to have one. Every city is divided up into smaller distinct neighborhoods that have their own unique identities and positive attributes. Create a Facebook page that highlights the positives of the neighborhood and make sure your listings figure prominently. These groups can be used to promote your various listings and

2)      Create a Facebook Group to highlight your agency

Create a small and exclusive group for your agency that you can use to promote special listings that your agency currently has to offer. Create an atmosphere of exclusivity and people will want to join the group thinking they might have access to exclusive offers and personal service.

3)      Host Chat sessions

The great thing about Facebook groups is how you can host “chat sessions” with your clients inside the group. The participants in the chats do not need to be friends with each other – just members of your group. You can use these chat sessions to help negotiate deals, promoting new listings, new events, and even upcoming open houses. One idea is to have clients who are selling their house chat with potential buyers to help them answer any questions about living in the neighborhood, what the schools are like and a great local place for the perfect Mexican meal.

4)      Facebook Groups for Referrals

A Realtor’s business can live and die by referrals. Create a Facebook group where you and fellow realtors can network and exchange information about potential clients that either of you can take over for each other. Facebook groups can also offer your clients a way to direct their friends and family to you and see the positive feedback you’ve received from various clients over the years. Keep your clients happy, and the referrals will flow!

5)      Stay active with your Facebook group

The key to maintaining any Facebook group is to maintain your group and page on a daily basis. Don’t let more than a few days go by without checking the group for new members or posts. Too much lag time can make people impatient and that could mean lost money for you!

Flipboard | Don’t Miss This Mobile Social Media App

The biggest complaint about social media is how difficult it is to keep up on everything. It’s totally understandable. To maximize your presence in the world of real estate you have to be on several different social media platforms, and it’s not easy to monitor all of your accounts at once. Well, that’s about to change with the introduction of Flipboard — a mobile social media app you’re going to love.

Flipboard App

Flipboard

I was recently introduced to Flipboard, so I’m still figuring it out. I like what I see so far though. Flipboard is described as “Your Social Magazine”, and that’s exactly what it feels like. You can select any of your major social media accounts like Facebook, Twitter, Google+, YouTube, LinkedIn and Instagram, but there are other options like Tumblr, Google Reader, Flickr and more. Yes, you can manage ALL of your social media accounts in one place on Flipboard! It’s a very simple set up too. You just simply flip through your social media accounts like a magazine, and you have full access to like, retweet, +1, etc., on all of your accounts.

There’s more to Flipboard than just social media as well. Flipboard allows you to follow your favorite websites, RSS feeds, and/or social media accounts. For example…let’s say you love PowerUP Social Media (which we know you do). You can add our website (http://powerupsocialmedia.com), our Twitter account (@PUSocialMedia) and Facebook page (http://facebook.com/powerupsocialmedia) to your Flipboard. That way you can stay on top of everything we’re doing. You can do that for anyone and everything.

The only drawback is that Flipboard is only a mobile app. There isn’t a download for your PC or your Mac. That’s where TweetDeck and HootSuite still carry value. If you prefer to manage your social media accounts on your laptop, then I highly recommend one of the two social media dashboards. I prefer TweetDeck over HootSuite, but I know several people would fight me on that. Both will help you manage some of your social media accounts (Faceboook, Twitter and LinkedIn), but not all of them like you can on Flipboard.

I also haven’t figured out how to manage multiple Twitter accounts or Facebook or Google+ pages on Flipboard yet. Again, I just started using Flipboard, so that option might be available. If it’s not — then that’s an issue. If you’re like me, you have a professional Facebook and Google+ page, and several Twitter accounts. Those accounts are just as important as my personal pages (if not more important), and they need to be managed as well.

We know how busy life is for real estate professionals, so we’re constantly striving to make life easier for you. Social media is an essential part of your real estaste business. The easier it is to manage your accounts; the less time you have to spend on social media. That’s why I’m recommending Flipboard. It might lack a couple features (more experimenting is needed), but it’s by far the best app (desktop or mobile) I’ve used to help my monitor all of my social media accounts all at once.

Do you use Flipboard? We would love to hear what you think about it! You can leave a comment below or connect with us on Twitter, Facebook and/or Google+. Don’t forget to also check out our killer social media videos on YouTube, or visit us at PowerUP Social Media for more social media tips and training!

How To Use Pinterest For Real Estate

Pinterest is becoming one of the fastest growing social networks on the web today. In the last five months, Pinterest has seen an explosion of visitors, with over ten million registered users in the few months alone! This is something that if you are a Real Estate Agent you should be taking advantage of now!

But first, a quick overview of what Pinterest is, and what it is not.

What Pinterest is:

Pinterest is the grownup version of the corkboard you had over your desk in college. It’s a place where you can “pin” interesting articles, photos, motivational speeches, posters, images and pretty much anything else you find on the web. You can “pin” things to help keep you organized, places you want to visit, and things you may need for future projects. It’s a great way to keep your thoughts organized in a neat and orderly location. It’s also a great place to keep up with the hottest new trends in decorating and real estate related images. Pins are usually centered around different topics: i.e. New Home Listings, Decorating Ideas, Furniture, etc etc. You can even use Pinterest to help link build through the repining of your images. If clients are repining images of a particular property, the original source-link of your image is maintained no matter how many times it is repined by different users. So, if a link you pin goes viral, those thousands of users who are repining your image will know where it came from opening up a whole new source of clients you may have never imagined possible!

What Pinterest is not:

Unlike Twitter and Facebook, Pinterest doesn’t offer status updates. Content isn’t generated by the user, but rather from places you find on the web and on other people’s Pinterest boards you follow. You can upload images and websites to your Pinterest page which other people/friends who might be following you can repin for their own board. Pinterest isn’t a blog, or a tumblr.

How you can use Pinterest as a Real Estate Agent:

1) Be a tour guide for your listings

Take photos of your listing and post them on your agency’s Pinterest board. If you direct clients to your Pinterest board, there, they can easily find images of their dream home, which in turn can help make your job easier if you know what your clients are looking for. You don’t have to limit yourself to listings only in your neighborhood. You can display images of houses with unique characteristics in other parts of the country that your clients can become interested in.

2) Let your inner interior decorator come out!

Pinning interior photos of creatively decorated houses can help give your clients ideas of how to decorate the house they’re going to buy from you. The better you can help visualize your client’s future home, the more likely you’ll make a sale! Don’t hold back, pin modern and classic examples of decorating various rooms in the house. Pin images of the latest and greatest ovens and kitchen accessories. Your clients may not have thought of having a refrigerator disguised as cabinets – or they may not have even known of the GE Smart Refrigerator that connects to the internet to help remind them when they’re out of milk! The more options you place on your Pinterest page, the more inspiration you can give your clients and get them even more excited about purchasing their brand new home from you! If you have staged homes in your listings, pinning those photos can generate interest in your listing for clients who may not have been able to visit the listing person otherwise.

3) Provide a personal touch to your Pinterest

This can be a great way to showcase to your clients how happy you’ve made your other clients with their brand new homes. Pin images (with your client’s consent of course), of happy new home buyers on move in day, or signing a new contract! Showcase your office and office staff putting them front and center. Show your clients how your team is always working hard for them! Don’t let up on the personal promotion either. You live to help your clients be happy with their new home and are always working hard to make that happen!

4) Give moving tips for buyers and sellers

Use Pinterest to offer tips and tricks on the legal hoops you’ll have to jump through when purchasing or selling a new home. You can also offer tips on how to best prepare for moving day (where to find boxes, reputable moving companies and other minutiae of moving). This is a great way to show your clients how you’re there for them for the long-haul. This will give you an edge over your competition!

There is no wrong way to use Pinterest right now. This is a social media site that’s still evolving, but the direction it is headed in is very exciting for Real Estate Agents. The key to any successful Agent is getting the word out about your listing and Pinterest is proving to be a great way to showcase what you have to offer to clients! The most important thing to remember about Pinterest is the fact that it’s a place to show off your best and most relevant content to your followers through images. Twitter and Facebook can help, but only Pinterest offers the dynamic view of multiple images organized efficiently and easily for your clients!

Find Out Why You Should Use Pinterest For Real Estate

There’s a new power emerging in the world of social media and it’s perfect for real estate. I’m talking about Pinterest. No, I’m not kidding. Pinterest is the fastest growing social network in the world, increasing its users by 145% since the start of 2012. If you ask us at PowerUP Social Media, it’s time to throw your real estate business on the bandwagon.

Pinterest, which is promoted as an online pinboard, reached 10 million unique visits faster than any other website in history, and it’s popularity continues to grow. In fact, more people spend time on Pinterest than Twitter or Google+. Only Facebook and Tumblr get more social media time than Pinterest right now. I know I’m cramming a lot of numbers down your throat, but this is also really interesting: Pinterest is already generating more referral traffic to websites than YouTube, Google+, and LinkedIn COMBINED. It’s no wonder people are jumping into the Pinterest mix.

Some of the top names in the world of real estate (HGTV is one of the biggest players on Pinterest right now) are among those onboard. Like I mentioned before, Pinterest and real estate are perfect for each other, and I’m going to tell you why:

Pintrest is very simple, it’s 100% photos (check out Style House Realty for an example), and if used properly, it allows people to know more about you (your likes, dislikes, etc.). That’s great for real estate professionals because it allows you to build an instant bond with clients or business partners without ever having a real conversation (and it gives you talking points once that real conversation happens).

Pinterest also allows you to showcase the area you’re servicing. Take Raj Qsar for example. Raj is a real estate professional in Orange County. He features Orange County Eats, Orange County Lifestyle, Orange County Kids, among others on his Pinterest board. Raj is showing two things here: that he loves the area that he lives in and no one knows Orange County better than he does. If I’m looking for a real estate professional in the OC…that’s a guy I want to lean on. He sold me on Pinterest.

You can learn from this post even if you’re not on Pinterest. You now need to keep in mind what image or images you use in your real estate blog (or whatever you write about). If there aren’t images (or good images), then your post isn’t “pin-worthy” (since the social media site is all about pictures). If Pinterest continues to grow, and your blog isn’t “pin-worthy”, you’re missing out on backlinks and referral traffic to your real estate blog/website.

I would love to know how you’re using Pinterest for real estate. You can reach me on Twitter, Facebook, Google+, YouTube, or email me at tim@powerupsocialmedia.com. I’d love to add other great examples to this post (or future posts about Pinterest).

We aim to make real estate professionals the best they can be through social media at PowerUP Social Media. We’re staying on top of the latest trends and letting you know how they can be used in real estate. Visit our website or enter your information below for more great real estate social media tips!

Twitter Makes Major Changes To Your Profile

It’s hard to avoid conversations about the new Facebook Timeline, the new profile Facebook is currently rolling out (click here to watch a pair of videos 1 | 2 that we’ve done on the Facebook Timeline). As for Twitter, they made some “under the radar” changes to your profile recently. Check out Twitter’s new look in this video:

Like I mentioned in the video, I usually use TweetDeck or HootSuite, so I didn’t notice the changes on Twitter.com right away. Twitter conducted its makeover in mid-February. The makeover hasn’t fully taken hold though. When I log in to Twitter on my home computer, I get the new-look profile. When I log in to Twitter on my work computer, I get the old-look profile.

Aside from aesthetics, Twitter isn’t that much different. The “@ Connect” tab is more in-depth than before. Instead of just showing when you were mentioned, it now shows all of your “interactions,” including who recently followed you, favorited one of your tweets, etc. The “# Discover” tab is new and different. Instead of just searching for hashtags, Twitter now offers popular topics in story form. You can then “View Tweets About This…” and get in the conversation if you find the story interesting.

One of the cool features that real estate professionals can take advantage of is the “Browse Categories” section under “# Discover” (you can find the “Browse Categories” option in the top left-hand corner of your screen once you get into the “# Discover” section. You can now search “real estate” or “real estate in [whatever city you live/work in], and Twitter will find real estate professionals and/or companies that you might find of interest. Follow the cool people you find, connect with them, and start building a business relationship. It’s that simple!

I don’t have any major complaints about the changes. In fact, I kind of like them. Twitter is still easy to use, and I honestly think it’s easier to navigate than it was before (once you get used to the control panel and feed flip-flopping sides).

I would love to know what you think about Twitter’s changes. You can connect with us on Twitter, Facebook, YouTube, and/or Google+.

We aim to make real estate professionals the best they can be at PowerUP Social Media. Visit our website or enter your information below for more real estate social media tips and training!

What To Expect Once You Switch To The Facebook Timeline

Everyone is talking about the Facebook Timeline these days. Whether it’s in the office or on television, Facebook’s new profile is the hot topic. The Timeline hasn’t received great feedback from the Facebook users who have made the switch, so you might be hesitant to make the change yourself. If you haven’t seen the new Facebook Timeline, or you’ve seen it, but you don’t totally understand what’s going on with it, the following video is for you!

I recently switched my personal account to the Timeline just so I can show you exactly what to expect from your new Facebook profile. Keep in mind that switching to the Timeline is only an option for now, but soon all of Facebook’s 800 million users are going to have the new profile. That’s why I suggest making the switch now, so you can get used to the changes sooner rather than later. Facebook is one of the big ways real estate professionals do business, so by changing to the Timeline now you can avoid hiccups down the road (when your account is automatically switched for you).

I would love to know what you think of the Facebook Timeline! I’ve heard everything from “hate it” to “love it”. Please feel leave your comments below. I’ll share some of your feedback in a post down the road. You can also leave your comments with us on Twitter, Facebook, and Google+.

At PowerUP Social Media, we aim to make real estate professionals the best they can be through social media. Visit our website or enter your information below for more real estate social media tips and training!

Facebook Timeline: Learn More About Your New Profile

Say goodbye to your old Facebook profile. You don’t have to bid farewell just yet, but you’ll have to soon. That’s because the world’s largest social network is shifting to the new Facebook Timeline. It’s a new profile that is completely different than the one you already have. Everyone is talking about the Facebook Timeline, but not everyone completely understands the new profile. Check out this video to learn more about what your Facebook profile is going to be like in the near future:

Like I mentioned in the video, the Facebook Timeline profile is available to everyone, but you don’t have to make the change yet. The key word in that last sentence is YET. Everyone will be forced into using the timeline profile down the road. I can’t say that I’m a huge fan of change, but in this case we all have to accept the inevitable. When you take that approach, you might actually get excited about some of the new features (like I am).

I would love to know what you think of the Facebook Timeline. If you think it’s terrible, let me know. The same goes for if you love the new profile. You can leave a comment below, connect with me on Twitter, Facebook, and YouTube, or email me at tim@powerupsocialmedia.com.

And, don’t forget to check out http://PowerUPSocialMedia.com for more killer social media tips (especially if you’re a real estate professional — that’s our specialty). You can also enter your email address below to receive three free social media video tips, and get all the latest from PowerUP Social Media in the future!