How to use Instagram and Vine to make your listings shine

Instagram and vindOne of the most exciting things of using social media for real estate agents is the ability for you to give your clients a great way to tour the property they’re interested from the comfort of their home or office. It’s a great way for them to share the property they’re interested in with family and friends to help them make a decision.

So, with that in mind, you’ll want to make sure that you have your properties well-represented on every social media app from across the spectrum.

Two of the more exciting apps that have been released recently is Instagram and Vine. Each of these apps contain powerful tools for you to help show off your property in the best light possible. With these apps, it’s possible for you to make a sale without even having to leave the office!

If you don’t know about it, Vine is an incredibly popular video sharing site that’s spread like wildfire over the last year. Users are able to upload six seconds of video from their smartphone or tablet. It’s a great low bandwidth way to capture those types of moments that need a little more than just a photo impression. A few months ago, the app was released for Android so it’s only going to grow in popularity from here. Real estate companies have learned just how valuable this app is in demonstrating wide views while giving a short description of the property’s feature.

Imagine, instead of a static photo of someone swimming in the pool, you can demonstrate someone doing laps. That’s important since it helps your clients imagine themselves replacing the person in the pool. The short time you have to record video forces you to think of different ways to highlight your property. Anyone can do two minute tours – but believe it or not, even that is too long for the short attention span audience of the Internet.


Everyone remembers the billion dollar acquisition of Instagram by Facebook last year, and recently, the results of that merger have begun to trickle into everyone’s Facebook feed. Last week, an important feature was added, and Instagram users can now post fifteen seconds worth of video. They’ve also included thirteen different filters that users can select from to make their video standout from their competitors. It’s the perfect way for you to showcase your different properties with a quick and easy video shoot that covers all angles of the property.

With Instagram, you have a built in base of subscribers who have already signed up and have been an active part of the service since 2011. There are many people who have the technical and social knowhow in what to post on there. You’re also allowed up to fifteen seconds of video ­- double what Vine offers (however, it wouldn’t be surprising if Vine changed the length of time you have to record as an option within the next few months as response).

Facebook has begun to promote Instagram stories within your feed already. Users who have connected their Facebook accounts to their Instagram accounts are sharing the photos that they like on Instagram. These ‘likes’ now appear in your feed with the intent to prime other people to check out the photos posted and see for themselves.

Vine however has the distinction and advantage of being first with the short video sharing apps, so it is still the one to beat. They’ve found a natural audience of filmmakers and storytellers who want to put their things online in a place that’s easy to share with friends and prospective clients. The most popular videos are those of pets and comedians doing funny bits. However, other real estate agents are finding out just how useful and powerful Vine can be for their business.

Each of these apps offer advantages for your business. It wouldn’t be out of line for you to maintain accounts on either one (in fact, you should already have signed up for an Instagram account to show your real estate photos with), but it is useful since you will want to maintain it with daily updates. Consider that when signing up that you’ll want to keep it maintained and your feed interesting enough so that people continue to check it out on a daily or weekly basis.

Remember, there’s no substitute for actually taking your client to tour the property and show them what it’s like in person, so make sure you are not substituting personal interaction when using tools like Instagram and Vine. Let these apps enhance your client’s experience with the listing they’re interested in, don’t let it replace the most important part, actual interaction with your clients!


Twitter Makes Major Changes To Your Profile

It’s hard to avoid conversations about the new Facebook Timeline, the new profile Facebook is currently rolling out (click here to watch a pair of videos 1 | 2 that we’ve done on the Facebook Timeline). As for Twitter, they made some “under the radar” changes to your profile recently. Check out Twitter’s new look in this video:

Like I mentioned in the video, I usually use TweetDeck or HootSuite, so I didn’t notice the changes on right away. Twitter conducted its makeover in mid-February. The makeover hasn’t fully taken hold though. When I log in to Twitter on my home computer, I get the new-look profile. When I log in to Twitter on my work computer, I get the old-look profile.

Aside from aesthetics, Twitter isn’t that much different. The “@ Connect” tab is more in-depth than before. Instead of just showing when you were mentioned, it now shows all of your “interactions,” including who recently followed you, favorited one of your tweets, etc. The “# Discover” tab is new and different. Instead of just searching for hashtags, Twitter now offers popular topics in story form. You can then “View Tweets About This…” and get in the conversation if you find the story interesting.

One of the cool features that real estate professionals can take advantage of is the “Browse Categories” section under “# Discover” (you can find the “Browse Categories” option in the top left-hand corner of your screen once you get into the “# Discover” section. You can now search “real estate” or “real estate in [whatever city you live/work in], and Twitter will find real estate professionals and/or companies that you might find of interest. Follow the cool people you find, connect with them, and start building a business relationship. It’s that simple!

I don’t have any major complaints about the changes. In fact, I kind of like them. Twitter is still easy to use, and I honestly think it’s easier to navigate than it was before (once you get used to the control panel and feed flip-flopping sides).

I would love to know what you think about Twitter’s changes. You can connect with us on Twitter, Facebook, YouTube, and/or Google+.

We aim to make real estate professionals the best they can be at PowerUP Social Media. Visit our website or enter your information below for more real estate social media tips and training!

Learn How To Drive Traffic With New YouTube Links

YouTube made a bunch of changes at the end of the year, and I’m guessing you’re not aware of all the cool new features they offer. I’m actually still learning about a lot of them too, so don’t feel bad. This is one of the best secrets I recently found (and of course I want to share it with you). YouTube has opened the door for you to drive traffic to other websites from your channel. Here’s how you do it!

Check out the PowerUP Social Media channel to see what the finished product looks like!

Like I mentioned in the video, YouTube used to limit how much you could lead people away from their website. The only place you were able to attach your link was in the description of a video. They’re taking a much different approach these days. Now you can guide anyone who visits your YouTube channel to your real estate website, your real estate blog, and/or any of your social media accounts. The links are all “above the fold” (you don’t have to scroll down the page to find them), so that makes them even better.

I highly recommend making the most of these new YouTube links. It’s another awesome avenue to lead potential customers what you’re selling (it’s obviously real estate in your case). It only takes a few seconds to post a link, so there’s no excuse not to (especially when it’s good for your real estate business).

We aim to make real estate professionals the best they can be at PowerUP Social Media. Visit our website or enter your information below for more real estate social media tips and training!

What To Expect Once You Switch To The Facebook Timeline

Everyone is talking about the Facebook Timeline these days. Whether it’s in the office or on television, Facebook’s new profile is the hot topic. The Timeline hasn’t received great feedback from the Facebook users who have made the switch, so you might be hesitant to make the change yourself. If you haven’t seen the new Facebook Timeline, or you’ve seen it, but you don’t totally understand what’s going on with it, the following video is for you!

I recently switched my personal account to the Timeline just so I can show you exactly what to expect from your new Facebook profile. Keep in mind that switching to the Timeline is only an option for now, but soon all of Facebook’s 800 million users are going to have the new profile. That’s why I suggest making the switch now, so you can get used to the changes sooner rather than later. Facebook is one of the big ways real estate professionals do business, so by changing to the Timeline now you can avoid hiccups down the road (when your account is automatically switched for you).

I would love to know what you think of the Facebook Timeline! I’ve heard everything from “hate it” to “love it”. Please feel leave your comments below. I’ll share some of your feedback in a post down the road. You can also leave your comments with us on Twitter, Facebook, and Google+.

At PowerUP Social Media, we aim to make real estate professionals the best they can be through social media. Visit our website or enter your information below for more real estate social media tips and training!

Facebook Timeline: Learn More About Your New Profile

Say goodbye to your old Facebook profile. You don’t have to bid farewell just yet, but you’ll have to soon. That’s because the world’s largest social network is shifting to the new Facebook Timeline. It’s a new profile that is completely different than the one you already have. Everyone is talking about the Facebook Timeline, but not everyone completely understands the new profile. Check out this video to learn more about what your Facebook profile is going to be like in the near future:

Like I mentioned in the video, the Facebook Timeline profile is available to everyone, but you don’t have to make the change yet. The key word in that last sentence is YET. Everyone will be forced into using the timeline profile down the road. I can’t say that I’m a huge fan of change, but in this case we all have to accept the inevitable. When you take that approach, you might actually get excited about some of the new features (like I am).

I would love to know what you think of the Facebook Timeline. If you think it’s terrible, let me know. The same goes for if you love the new profile. You can leave a comment below, connect with me on Twitter, Facebook, and YouTube, or email me at

And, don’t forget to check out for more killer social media tips (especially if you’re a real estate professional — that’s our specialty). You can also enter your email address below to receive three free social media video tips, and get all the latest from PowerUP Social Media in the future!

PURE Training | Social Media Training For Real Estate

By now you should know that social media is an essential marketing tool for your real estate business. That’s why more than 84% of real estate professionals use social media. The only problem is: most real estate professionals don’t know how to use social media correctly. They just use social media, to use social media (because everyone says they should). Listen to me when I say that social media is a POWERFUL marketing tool when used properly. If you’re not seeing the results you want from social media…here’s the answer:

You can learn much more about PURE Training right now at I also created this video to give you a sneak peek behind-the-scenes view of the “members only” PURE Training Center. I want to show you exactly how great PURE Training is!

Social media doesn’t have to be a burden for you anymore. That’s because PURE Training is proven to work. We’ve helped hundreds of real estate professionals — just like you — take their business to the next level through the power of social media. Don’t just take my word for it…check out these testimonials.

I still can’t believe we’re giving this program away for just $97! Take another look at everything you get:

  • Nearly two hours of social media video training designed specifically for real estate professionals like you.
  • Step-by-step training teaching you how to master Facebook, Twitter, LinkedIn, YouTube, and Google+.
  • Mind maps and PDFs showing you exactly how to create effective social media campaigns.
  • Custom designed backgrounds for your Twitter and YouTube accounts for a more professional look.
  • A unique plug-and-play tweet list to help you save time every single day (you can’t find this anywhere else).
  • One-on-one email coaching with us — the experts — to help you break down any barriers standing in your way.
  • And much more!

On top of all that, PURE Training is guaranteed to launch your real estate business and social media presence to new heights. If you aren’t seeing the results you want 30 days after you purchased the program, we’ll give you your money back — no questions asked.

Stop wasting time on social media! It’s time to turn your followers and friends into customers and dollar signs! Sign up for PURE Training today!!!

Don’t forget that we also offer free social media tips for real estate professionals at You can also get three FREE social media training videos right now by entering your information below. PowerUP Social Media is here to help you be the best real estate professional you can be!

Manage Twitter, Facebook, And LinkedIn ALL With TweetDeck

The biggest complaint I hear is that it’s impossible to juggle all of your social media accounts. Since you need to be using Twitter, Facebook, LinkedIn, YouTube, and Google+ for your real estate business, I understand how overwhelming it can be. I’ve gone through the same exact struggles myself. I don’t suffer anymore though. That’s because of a social media dashboard called TweetDeck. With TweetDeck, you can manage your Twitter, Facebook, and LinkedIn accounts all in one place for FREE. It’s made my life much easier and it can do the same for you. Check out this video to learn how!

As you just saw in the video, TweetDeck isn’t just for Twitter (although it is the official social media dashboard for Twitter). It allows you to post to Facebook, Twitter and LinkedIn all with one push of a button. On top of that, TweetDeck makes managing your accounts a lot easier, it allows you to scheduled your posts, and it also includes a killer search tool to help you network (plus so much more).

I’ve said it once, and I’ll say it again: TweetDeck makes managing your social media accounts so much easier. Trust me when I say that you want TweetDeck for your real estate business. It’s absolutely free, so you have everything to gain by trying it out. You can get your hands on TweetDeck at

There is another great social media dashboard called HootSuite (as I mentioned in the video). I manage Twitter, Facebook, and LinkedIn on my cell phone with that application. They have a version for your computer as well. You honestly can’t go wrong with either TweetDeck or HootSuite. You can learn more about HootSuite at

We’re here to make real estate professional the best they can be through the power of social media. We’ll do anything we can to help launch you and your real estate business to the next level. Visit and/or sign up below for more awesome social media tips designed specifically for real estate.

Make The Most Out Of

If you’re a real estate professional and you’re trying to learn more about social media — CONGRATULATIONS! I say that for two reasons: 1) Social media is FREE marketing and every real estate professional should be utilizing it. 2) You made a wise choice by turning to PowerUP Social Media for advice. That’s what we’re here for — we specialize in social media for real estate!

We offer a ton of social media tips, covering Facebook, Twitter, LinkedIn, YouTube, and Google+, but you can find much more than that at We share tips that will explode your online presence, tools that you need to be using every day in your real estate business, killer resources for real estate professionals, and much more. We offer a lot, so I created this video to help you navigate the site. Learn how to make the most out of!

To make life even easier, I’ve added quick links below to take you directly where you want to go!


Facebook Tips
Twitter Tips
YouTube Tips
Google+ Tips
In Other News


Our Story


PURE Training


Must Read Books
Is Social Media A Fad?
FREE Real Estate Social Media Training Videos

If I didn’t make it clear in this post, PowerUP Social Media is here to make real estate professionals the best they can be. Be sure to check out everything we have to offer on and sign up below to receive even more real estate social media tips and training!

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Edit Your Real Estate Videos For FREE On YouTube

What if I were to tell you that you no longer need expensive editing equipment or software to create awesome real estate videos? You’d want to know more, right? Luckily for you, that’s what this post is all about. You can now quickly and easily edit your real estate videos on YouTube for FREE. Here’s a video showing you how!

It doesn’t have to be more complicated than that! With just a few clicks, you can have your real estate videos looking better than ever for FREE thanks to YouTube.

The YouTube video editor is especially useful for real estate photo or video slideshows. I’ve seen too many real estate videos on YouTube that have beautiful pictures or clips of properties, but there’s no music to back them up — they’re only visual (I’m sorry, but that’s boring). I think it’s great that real estate professionals are using YouTube (if you’re not — find out why you need to sign up immediately), but they can make their videos pop even more with music, cool effects, or titles (learn how to easily add titles to your YouTube videos for FREE).

There is a more advanced way to edit your real estate videos on YouTube, but I’ll show you how to do that on another blog/video. I want to take you through this one step at a time. If you’d like to jump ahead without me and investigate the more advanced YouTube video editor (it’s totally encouraged — don’t let me hold you back) — click here.

I would love to hear your success stories, so please leave a comment below or email me at If you like the above video, please feel free to give it a thumbs up on YouTube.

Our goal at PowerUP Social Media is to make real estate professionals the best they can be through social media. Visit our website and sign up for our mailing list below to receive more awesome real estate social media tips. If you’re ready to launch your real estate business to the next level, be sure to check out our PURE Training program. It’s guaranteed to launch you to new heights!

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Learn How To Use The Google AdWords Keyword Tool

There are a ton of free search engine optimization (SEO) tools on the internet, but there isn’t a resource we use more often at PowerUP Social Media than this — the Google AdWords Keyword Tool. You might be asking, “What in the world is that?” Well, stop asking the question and start getting answers by watching the video below. If you need even more incentive, the Google AdWords Keyword Tool is guaranteed to boost your real estate website/blog (if used properly)… 

The Google AdWords Keyword Tool is very simple to use, it’s highly effective, and absolutely free. You can’t ask for more than that. We honestly use the Google AdWords Keyword Tool every single day for blog posts, finding domain names (we have another video dedicated to that), titles for YouTube videos, or anything else we post on the internet. You should be doing the exact same thing for your real estate business. Once you target your keywords, you’ll see your website climb the search engine rankings.

The Google AdWords Keyword Tool is one of several free tools offered by Google to help you with your online presence. Check out this post where we introduce you to several other free Google tools that will help boost your real estate business. These are all resources I wish I would have learned about years ago, so be sure to take the time to investigate these awesome tools (and find out how they can help YOU).

We’re here at PowerUP Social Media to help real estate professionals be the best they can be online. Visit our website and sign up below for more great real estate social media tips and training!

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