WordPress for real estate is a match made in heaven. The powerful platform WordPress allows realtors to create a blog and website that can put their listings and agency on the front page of Google search results. Its powerful tools for search engine optimization, its flexibility and its incredible community of users, who are always happy to help, makes WordPress the perfect program for you to publish your blog. Powerupsocialmedia.com has gathered some tips so you can use WordPress to its full potential!
1) Ease of use
The biggest advantage to using WordPress for real estate is how easy it is to use and update. You don’t need to spend a great deal of time learning about the platform, or because it’s so common, you can easily hire someone to run your site for you. You can even go the more advanced route and have it designed for you (but don’t break the bank). The available templates also make for a very inexpensive design, so you can spend money on more important aspects of your business. We highly recommend StudioPress themes.
2) Plugins, plugins, plugins!
Like the apps on your phone, plugins are a great way for you to add that extra pizzaz to your WordPress site. In fact, if you search Google for “WordPress plugins for Realtors” you’ll find thousands of options that can help make your page stand out amongst the rest.
3) Search Engine Optimization
Search engine optimization is key to keeping your page on the front page of Google search results. If you’re not on the front page, you may as well not exist. That’s why it’s key for you to pick specific keywords for your WordPress site, making them unique enough so they don’t have a lot of competition. Optimizing your blog, articles and other pages on your site will help people find your business, which will lead to more money in your pocket!
4) Use WordPress to create niche sites
If you need to set up a special section of your site, it’s a fairly easy process to create a new page within WordPress that easily links to your main page. Using the template you originally used for your site, it’s simply a matter of creating the new content you need and posting it. The process is a breeze!
For a minimal amount of money you can buy a domain name, hosting, and install WordPress. You can also go with a free WordPress site, but we advise against it. That’s because if you have your own hosting — you control the content yourself.
Using WordPress for real estate is a no-brainer! So what are you waiting for? If you have questions write them in the comments area below.