If you are a real estate agent and you’re not using Facebook and other social media sites, you are leaving money on the table. One of the best things you can do for your career in real estate is use Facebook and its various apps to promote you, your agency and listings to a vast audience of people who may not even know they’re looking for a house yet. With 550 million users, Facebook is a great way to reach a potential clients and future commissions within your area. The key is to know how to maximize your return on the amount of time you’ve invested in setting up and maintaining your Facebook pages. That’s why powerupsocialmedia.com has gathered up three quick tips that will help you maximize your group or page’s potential.
1) Set up a group for a particular neighborhood
Facebook groups are easy and free to set up so it should be a no-brainer to have one. Every city is divided up into smaller distinct neighborhoods that have their own unique identities and positive attributes. Create a Facebook page that highlights the positives of the neighborhood and make sure your listings figure prominently. These groups can be used to promote your various listings and
2) Create a Facebook Group to highlight your agency
Create a small and exclusive group for your agency that you can use to promote special listings that your agency currently has to offer. Create an atmosphere of exclusivity and people will want to join the group thinking they might have access to exclusive offers and personal service.
3) Host Chat sessions
The great thing about Facebook groups is how you can host “chat sessions” with your clients inside the group. The participants in the chats do not need to be friends with each other – just members of your group. You can use these chat sessions to help negotiate deals, promoting new listings, new events, and even upcoming open houses. One idea is to have clients who are selling their house chat with potential buyers to help them answer any questions about living in the neighborhood, what the schools are like and a great local place for the perfect Mexican meal.
4) Facebook Groups for Referrals
A Realtor’s business can live and die by referrals. Create a Facebook group where you and fellow realtors can network and exchange information about potential clients that either of you can take over for each other. Facebook groups can also offer your clients a way to direct their friends and family to you and see the positive feedback you’ve received from various clients over the years. Keep your clients happy, and the referrals will flow!
5) Stay active with your Facebook group
The key to maintaining any Facebook group is to maintain your group and page on a daily basis. Don’t let more than a few days go by without checking the group for new members or posts. Too much lag time can make people impatient and that could mean lost money for you!