Social media is everywhere these days. You see the Twitter, Facebook, YouTube, and now the Google+ icons plastered all over the internet and television. Everyone (including my mom who swore she would never use social media) has an account, especially major companies trying to expand their brand.
The big question is…how does the real estate industry use social media?
Here’s the answer:
According to a study by Postling.com, 84% of all real estate professionals use social media. The majority of real estate professionals use Facebook (79%) and Twitter (48%) accounts, while LinkedIn (29%) and WordPress (15%) are also in the mix. Social media platforms like Flickr (4%) and Tumblr (2%) are rarely used at all, but they can both be used to boost your real estate business.
The study also shows that 73% of homeowners say they’re more likely to list with a realtor who offers to do video, but only 12% of the real estate industry uses YouTube. That’s one of the most telling stats of all. There’s a HUGE benefit for a real estate professionals to use video, but it’s rarely utilized. That needs to change (for the betterment of buyers, order valium diazepam online sellers, and ultimately your real estate business)!
If you haven’t picked up on it yet, having an active online presence is a key to success. There’s even more information to back that up. As a result of an internet home search: 45% of potential buyers walked through a home they originally spotted online, 29% located an agent via the internet, and 21% drove by or viewed a home they found on the web.
Social media isn’t going away anytime soon. In fact, it’s only getting bigger and better (Google+ picked up more than 20 million users in its first three weeks…and the social network is only in a test phase). If you’re a real estate professional who isn’t in the social media game, what are you waiting for?
We understand social media can be a bit overwhelming at times, but that’s why we’re here to help. We don’t just focus on social media at PowerUP…we focus on social media for real estate. Be sure to visit our website or join our mailing list below for more great real estate social media tips.