Pinterest is becoming one of the fastest growing social networks on the web today. In the last five months, Pinterest has seen an explosion of visitors, with over ten million registered users in the few months alone! This is something that if you are a Real Estate Agent you should be taking advantage of now!
But first, a quick overview of what Pinterest is, and what it is not.
What Pinterest is:
Pinterest is the grownup version of the corkboard you had over your desk in college. It’s a place where you can “pin” interesting articles, photos, motivational speeches, posters, images and pretty much anything else you find on the web. You can “pin” things to help keep you organized, places you want to visit, and things you may need for future projects. It’s a great way to keep your thoughts organized in a neat and orderly location. It’s also a great place to keep up with the hottest new trends in decorating and real estate related images. Pins are usually centered around different topics: i.e. New Home Listings, Decorating Ideas, Furniture, etc etc. You can even use Pinterest to help link build through the repining of your images. If clients are repining images of a particular property, the original source-link of your image is maintained no matter how many times it is repined by different users. So, if a link you pin goes viral, those thousands of users who are repining your image will know where it came from opening up a whole new source of clients you may have never imagined possible!
What Pinterest is not:
Unlike Twitter and Facebook, Pinterest doesn’t offer status updates. Content isn’t generated by the user, but rather from places you find on the web and on other people’s Pinterest boards you follow. You can upload images and websites to your Pinterest page which other people/friends who might be following you can repin for their own board. Pinterest isn’t a blog, or a tumblr.
How you can use Pinterest as a Real Estate Agent:
1) Be a tour guide for your listings
Take photos of your listing and post them on your agency’s Pinterest board. If you direct clients to your Pinterest board, there, they can easily find images of their dream home, which in turn can help make your job easier if you know what your clients are looking for. You don’t have to limit yourself to listings only in your neighborhood. You can display images of houses with unique characteristics in other parts of the country that your clients can become interested in.
2) Let your inner interior decorator come out!
Pinning interior photos of creatively decorated houses can help give your clients ideas of how to decorate the house they’re buy ultram online store going to buy from you. The better you can help visualize your client’s future home, the more likely you’ll make a sale! Don’t hold back, pin modern and classic examples of decorating various rooms in the house. Pin images of the latest and greatest ovens and kitchen accessories. Your clients may not have thought of having a refrigerator disguised as cabinets – or they may not have even known of the GE Smart Refrigerator that connects to the internet to help remind them when they’re out of milk! The more options you place on your Pinterest page, the more inspiration you can give your clients and get them even more excited about purchasing their brand new home from you! If you have staged homes in your listings, pinning those photos can generate interest in your listing for clients who may not have been able to visit the listing person otherwise.
3) Provide a personal touch to your Pinterest
This can be a great way to showcase to your clients how happy you’ve made your other clients with their brand new homes. Pin images (with your client’s consent of course), of happy new home buyers on move in day, or signing a new contract! Showcase your office and office staff putting them front and center. Show your clients how your team is always working hard for them! Don’t let up on the personal promotion either. You live to help your clients be happy with their new home and are always working hard to make that happen!
4) Give moving tips for buyers and sellers
Use Pinterest to offer tips and tricks on the legal hoops you’ll have to jump through when purchasing or selling a new home. You can also offer tips on how to best prepare for moving day (where to find boxes, reputable moving companies and other minutiae of moving). This is a great way to show your clients how you’re there for them for the long-haul. This will give you an edge over your competition!
There is no wrong way to use Pinterest right now. This is a social media site that’s still evolving, but the direction it is headed in is very exciting for Real Estate Agents. The key to any successful Agent is getting the word out about your listing and Pinterest is proving to be a great way to showcase what you have to offer to clients! The most important thing to remember about Pinterest is the fact that it’s a place to show off your best and most relevant content to your followers through images. Twitter and Facebook can help, but only Pinterest offers the dynamic view of multiple images organized efficiently and easily for your clients!