There’s a very simple feature you can use to make your YouTube videos more interactive and drive traffic to your YouTube channel, other YouTube videos, and just about anything else you want to. I’m talking about YouTube annotations. If you just asked “What in the world are YouTube annotations?” (or you know what they are and you want to learn more about them), then you definitely want to watch this video:
As you just saw, YouTube annotations are very simple to add to your videos. There’s no reason you shouldn’t be using them. They’re proven to drive traffic to your videos, and if used properly, get you more subscriptions on your YouTube channel. Just make sure you don’t overdo it with YouTube annotations. You shouldn’t use any more than three per video: one at the start, one in the middle, and one at the end — at the most.
Don’t forget you can also use YouTube annotations as a call to action. Tell people to “like” and/or leave a comment on your video. The more people interact with your videos; the better they’ll rank in YouTube and Google searches (since they’re both owned by the same company). That’s not such a bad thing when you figure Google and YouTube are the first and second largest search engines in the world, respectively.
There is one downside to YouTube annotations…you can’t include external links. That’s because YouTube wants to keep you on their website (hence the reason they’re always suggesting more and more videos). Since you can’t use external links, you must include your URL in the YouTube video description. That way you get a backlink (great for search engine optimization) and it gives you a place to lead your viewers from your video (“Be sure to click the link below for more information”, etc.).
We LOVE YouTube at PowerUP Social Media. Sadly, it’s not used enough in the real estate industry. A recent study shows that only 12% of real estate professionals are utilizing YouTube (well below the figures for Twitter, Facebook, and LinkedIn). We’re encouraging you to step out of the dark and into the YouTube light. Create a YouTube account (if you haven’t already), subscribe to our YouTube channel, and then learn how to maximize YouTube for your real estate business (<– I wish I would have learned these same tips years ago).
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