I hope you’re prepared to see advertisements in your Twitter feed (no joke!).
The social media platform announced on Thursday that it’s adding “Promoted Tweets” to users’ timelines — with some exception. The ads will only appear if you’re following a company that’s taking part in the advertising program.
Starbucks, Groupon, HBO, Dell, Gatorade, Microsoft Xbox, Virgin America, Dell, Best Western, and several others are among the companies in the advertising program.
That’s definitely not what the companies (or Twitter) want to hear (what did they expect though?), because they probably get more out of you following them then they get out of an advertisement (or Promoted Tweet).
I guess we’ll see how it unfolds…
In the end, this really shouldn’t affect you too much (depending on how you choose to handle the situation). Keep plugging away on Twitter like nothing has changed!
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