As a small businessperson, you know more than anyone that a vibrant social media presence is an important part of growing your small business. One of the best innovations for small business over the last five years has proven to be Twitter. This simple to use program is a huge boon to small businesspeople who traditionally struggled to reach new buyers. These days, instead of a million dollar ad account, all you need is a clever hashtag and informative and active Twitter account.
One disadvantage is that Twitter’s user interface is not friendly for those people who don’t have a ton of time to tweet as much as they should. When you’re spreading the word and trying to gain followers, making your tweets stand out for new followers to find you takes time and effort. Twitter is a valuable marketing engine, but it only works if you make a dedicated effort towards maintaining your accounts.
The other disadvantage with only using Twitter’s interface is that if you have multiple accounts, you need to sign in and out of each one to access them. That can be tedious and time consuming, and may sometimes feel like more effort then your Twitter marketing is worth. This is one of the biggest benefits of using specific software to help manage your accounts
But which one to use? There are dozens out there, all claiming to be intuitive and easy to use for even the busiest of small businesspeople. Some are more powerful than others, but then you run the risk of a clunky interface that takes just as long to manage as it would logging in and out of Twitter by yourself. The key is finding a program that allows you an easy and intuitive interface to manage multiple profiles as well as empower your small business to reach the types of users who would be most likely to buy from your small business.
One program that strikes a good balance between the two is TweetAdder. TweetAdder is a Twitter marketing program that will help you take your twitter account to the next level. Compatible with all major platforms (Windows Mac and Linux), TweetAdder has a fluid, easy to understand interface that gives you a ton of options. It really is a great, all-purpose software that helps you keep track of your tweets, specials and links that your users would find interesting.
The features included are some of the best filters for you to search through tweets and data mining profiles to find people more likely to buy from you.
This powerful interface allows you to easily expand your twitter following. By following the users of businesses in your area, you can target people who are more likely to follow back. TweetAdder allows you to naturally expand you twitter following by allowing you to easily manage your tweets, follows, and retweets.
This software also allows you to make a timeline of when you followed a particular user, or when users began to follow you.
The important thing to do is to create good, compelling content that users will want to see in their twitter feed. Offer deals, or links to interesting articles about the industry (that you’ve posted about on your own blog hopefully). TweetAdder allows you to create multiple lists of automated tweets you can send out at particular times of the day. This takes the burden of tweeting out links and ads for special deals repeatedly through the day when your demographics are most often online and tweeting. It also allows you to tweet the same tweet multiple times during the day to maximize your exposure.
The Tweet automation feature also allows you to randomize mix up your tweets so that they will appear at different times of the day. This freshens up your follower’s twitter feed so they’re not all seeing the same tweet from you every day. It also allows you to track when people are more likely to retweet you giving you a better idea of when to tweet to your followers.
Using all the features of TweetAdder combines into a marketing platform that you would need to pay someone full time to do. This cuts down on your need to manage your social media accounts, and frees up that time for you to expand your business in other ways.
If you’re familiar with any other Twitter marketing programs, then TweetAdder should be a smooth transition for you. Good luck!
You can checkout TweetAdder at: www.TweetAdder.com