One of the biggest questions we get at PowerUP Social Media is, “What should I tweet?” The answer is simple: real estate professionals should tweet anything and everything that comes to mind. The more you put yourself out there; the more you’ll get in return.
Let’s be honest…it’s not rocket science…it’s Twitter. You’re limited to 140 characters, so you really can’t go wrong (unless you go on a rant about how much you hate your followers — NOT SUGGESTED).
Here are a few places to start if you’re struggling to find things to tweet:
Quotes: There’s nothing better than an inspirational or motivating quote. That’s why they always get retweeted. According to Twitter guru Sean Malarkey, it’s best to post quotes in the morning. They start people off on the right foot and they’ll likely share it with their followers (to spread the love).
Real Estate Articles: Most of your followers are likely to be interested in real estate (that’s why they follow you), so articles about the business will be very popular. Remember that you need to mix personal interests with business as well, so you should also post articles outside the realm of real estate.
Funny Things: It can be a short joke (since you have limited space on Twitter), a hilarious story that happened to you or a friend, or even a link to an entertaining video or picture. Funny tweets always get retweeted!
RTs of Other Tweets: You retweeted someone else’s tweet because you liked it, so the chances are good that your followers will like it too. Your followers will then share it with their followers, and the trend continues. That’s how tweets spread like wildfire. If your account is somehow attached to that, then your name spreads like wildfire as well.
The key is to engage your audience on Twitter. That means asking a lot of questions too. Everytime someone responds to your questions or they retweet your tweets, your name goes out to their followers. That means more people are likely to follow you once they see you have cool/fun things to offer. In the end, that means more potential clients when it’s time to sell!
Are you looking for more Twitter tips? Then be sure to sign up for our mailing list below (you’ll receive three FREE social media training videos) and/or visit PowerUP Social Media for much more on real estate social media!