Over the last few years, Google has struggled mightily to enter the social media arena. They’ve produced failed junctures like Google Buzz, Google Wave and Orkut. For a long time, it looked like Google would never be able to break into the social media scene. However, that all changed when Google + was introduced in 2010. Google + is Google’s answer to Facebook and Twitter, and offers a more powerful experience for people who need a flexible platform to achieve powerful results. Let’s just say Google delivered.
The key to Google’s success has always been simplicity and functionality. That’s the mindset programmers had when they first began programming the site, and they’ve made the experience of signing up and promoting your business real estate firm incredibly simple. PowerUP Social Media explains why you should be signed up for Google + and the best ways to utilize the platform for your real estate firm.
1) Build your reputation on Google +
Facebook is a great place to start, but Google + allows you to build your reputation with your clients and present the best face for your company. Google + allows you to easily promote your listings with their extremely easy process of uploading photos. You can simply connect your Android or iPhone with your Google + account and instantly use the app to upload the photos of your listings. It’s that easy!
The biggest reason why a real estate professionals should be on Google + is for networking purposes. A great deal of your business comes from referrals (from past clients, to fellow realtors, etc.), so it’s important that anyone and everyone can reach you. Not everyone has Facebook or Twitter – but anyone with a Google/Gmail account is automatically signed up for Google +. Promote you and your business and join Google + Groups that are relevant to your real estate interests.
3) Diversify your marketing efforts
As stated before, not everyone has a Facebook page or Twitter profile, so it’s always a good idea of making yourself available in all social media platforms. That way you can keep you and your business relevant. Google + is connected with YouTube now, so you can upload the virtual tour videos of your listings and make them instantly accessible to your potential clients.
4) Google + Hangouts
Google + has an incredibly useful feature called a Google + Hangout. This is a great way to gather potential clients together in group chat/video chat sessions and lead them on a virtual tour of your properties. Video and pictures can be instantly uploaded to the Google + Hangout session, which your clients can view and learn about your listings when they might not have known about them before.
Check out powerupsocialmedia.com for more tips on using social media to its fullest potential!